Future workshops: a user centered design technique to envision future services, UX Masterclass Madrid 2013
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Future workshops: A user centered design technique to envision future services19Th April 2013
2User centered Design: how to generate concept starting from user research?
1 2
3 4
User research/Requirem
ents Analysis
Concept generation
Prototyping & TestProduct Development
“Everyday people are not
very good designers” - Donald Norman
“You can't just ask
customers what they want
and then try to give that to
them. By the time you get it
built, they'll want something
new”
- Steve Jobs
“If I’d asked people what
they wanted, they would
have said ‘a faster horse”
- Henry Ford
We know that ….
Concept Brainstorming: a methodology for concept generation
4
Specs & Implementation
Concept Adoption
Idea Generation
Concept elaboration
• What: 1or 2 sessions of workshop (the first session can last 2 days)
• Who: designers, company stakeholders, end users
• Why:
• To design an ‘identikit’ of the future service/system
• To create a common and shared vision of the future service/system
Which is the main unit of analysis?
People World
Tools
inspired by L. Vigotsky
our focus is to design activities
Divide the problem spaceinspired by Herbert Simon: Bounded Rationality
How to define the ‘agenda’ for a concept brainstorming?
Which activities and tools for generating ideas?An inspiring approach
7
Inspiration
Elaboration
Sharing
“The cycle of creative immmagination” - Lev Vigotsky
8
• Short video or presentation (about the problem)
• Scenarios/video scenarios
• Personas
Inspiration
Elaboration
Sharing
• Extreme design • Metaphor: “If I were..”• Card sorting• Activity mapping
• Comic Boards• Diary Keeping• Participatory
design• Concept Book
Which activities and tools for generating ideas?Main techniques
A concrete example of Concept BrainstormingDesign a new tool for the Technical Assistance
9
Persona’s Elaboration
Activity Mapping
Participatory Design
Concept Validation
1 2 4 6
6 Personas and user scenarios analyzed by participants to identify and clarify Users’ Needs
Groups analyzed four critical processes discussing critical issues and best practices revealed over the three different markets
Groups elaborate proposal of Service and Interaction Design, based on the User Profiles defined in the Personas Activity
User scenarios, in term of “Comics Boards” are discussed and elaborated during a second workshop session
Concept Elaboration
Designers and Project Team elaborates results from the first part of the workshop in order to elaborate a set of User Scenarios to represent main design concepts
Over 40 participants, three countries and various divisions involved (IT, Quality,..)
Tech Features
3
Participants divided into groups discussed the “tech-Identikit” of the future services in terms of form, interaction technology, device mix, optional tools,..
Session 1 Session 2
Personas elaboration – session 1 10
Personas poster
Personas elaboration
Activity Mapping – session 1 11
Map of the main processes “Activity Mapping”
Tech Identikit – session 1 12
Tech stimulus presentation
“Tech identikit”
Participatory Design – session 1 13
Groups elaborate envisioning proposals of “Service and Interaction Design” based on the findings of the field
research.Technological choices were considered as constraints to
design the new service activity
Concept Elaboration (7-10 days) 14
Preparation of comic boards (envisioning scenarios)
Validation Workshop (1 day) 15
4 scenarios containing variations
Participants read and add comments to the scenarios first as single and later in groups
Validation of alternative ideas envisioned in the previous steps
Concept Book and Proof of concept (15 - 20 days)
16
Concept BookPrototype
Main Benefits 17
• To define in 2 sessions of workshop a tangible “identikit” of the future solution
• To create consensus among stakeholders (a shared solution)
• To have enough material for prototyping & testing with users
• To have enough material to allow your customer to make internal marketing activities (to other stakeholders, to the CEO, etc)
• …to truly engage your clients!
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