Future online retail_microsoft

Internal Use Only

Driving online sales without a basketJonathan Lewis-Jones(Microsoft Mobile Devices)

Lee Cash(FusePump)

Internal Use Only

What is it?Why do we do it?What do people think?

Internal Use Only

Some background

Internal Use Only

Scraping prices from partnersThe referral engine solution

Offers Page (Nokia.com) Directs Consumer to Partner Site

Real Time Price Feeds

Sales Leads

Price feed offers consumer choiceRefer traffic at an offer level

Internal Use Only

Catering for ‘buy now’ visitors

Internal Use Only

Enabling consumer to search

Internal Use Only

What is it?Why do we do it?What do people think?

Internal Use Only

Strengthens partner relations

Internal Use Only

Enables us to scale

127partners live

offers checked Monthly

15m

20koffers in the

system

22countries

Internal Use Only

Week 1 Week 2 Week 3 Week 4 Week 5 Week 60

2 K

4 K

6 K

8 K

10 K

12 K

14 K

16 K

Week 1 Week 2 Week 3 Week 4 Week 5 Week 60

1 K

2 K

3 K

4 K

5 K

6 K

7 K

Lumia 520 (launch markets from day 1) Lumia 1020 (launch markets from day 1)

Provides us with real time data

Internal Use Only

Desktop Mobile

Enables constant optimisation

Internal Use Only

Telesales opens up offline leads

Internal Use Only

Facebook

Internal Use Only

CRM newsletters

Internal Use Only

Bought media

Internal Use Only

16

Display Ads

Paid Search

CRM

Social Media

Real Time Price Feeds Sales Leads

Developing an ecosystem

Internal Use Only

What is it?Why do we do it?What do people think?

Internal Use Only

‘Qualified traffic, at offer level, landing deep into the funnel. Looks too good to be true.’

-Vodafone Italy (eCommerce Manager)

Partners

Internal Use Only

 ‘Nokia is the only brand doing this’

‘This information is better and clearer than some of our local operators’

‘This is smart, clearly laid out and gives me access to all the offers in one place’

-Consumer research (Italy, Germany)

Consumers

Internal Use Only

Internally

Internal Use Only

Campaign Landing Pages

Internal Use Only

© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.