Future Internet Enterprise Systems
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© 2011 The SESERV Consortium 1
Future Internet Socio-EconomicsFuture Internet Enterprise Systems Cluster Meeting
Michael Bonifacemjb@it-innovation.soton.ac.ukIT Innovation Centre
Monday 19th December 2011
Socio-Economic Services for European Research Projects (SESERV)
European Seventh Framework CSA FP7-2010-ICT-258138
© 2011 The SESERV Consortium 2
SESERV Projectsome people
study the Internet
some peoplebuild the Internet
those who study andthose who build
need to talk
stakeholder conflicts, digital economy
shifting context, digital participation
governance and regulation
future networks, internet of services and cloudsinternet of things,
networked and social mediaICT for security, trust and
dependability
Do social networks drive democracy?
Should governments censor and filter digital content?
Where’s the value in the digital economy?
How do we decide in a world where everything is tracked?
Immersive and interactive media technologies
Internet-connected sensors, actuators, devices and objects
Converged mobile, wired and wireless broadband networks
Clean-slate vs evolutionary architecture
© 2011 The SESERV Consortium 3
What’s the likelihood of mytechnology beinga success, even in the long-term?
Design for Tussle
Principles
(isolation, choice,
openness, information exposure,
policy separation)
Economic TusslesHow economics can help design a better Internet
Microeconomic Principles and Theories
System ArchitecturePrinciples and Theories
Network Security
Interconnection Agreements
Responsibility for AgreementViolation
Routing (selecting a provider to fulfil a customer request)
Future InternetEcosystem
How individualsand businesses behave
How Future Internet systems behave
Economic Tusslesdeeper meaning to
economistsdeeper meaning to
technologists
Supply & Demand
Maximising Net Benefit
Externalities
Asymmetric Information
Public Goods
NewTechnology
(FP7 Project Results)
Conf
orm
ance
to tu
ssle
desi
gn m
etric
s
Controlling content/service delivery
Controlling access to sensitive data
© 2011 The SESERV Consortium 4
Societal ThemesHow social science can help transform the potential of the Future Internet
Social SciencePrinciples and Theories
System ArchitecturePrinciples and Theories
Future InternetEcosystem
Cross-ThematicSocietal Themes
deeper meaning tosocial scientists
deeper meaning totechnologists
increased transparency
digital rights
global regulatory frameworks
common vocabularies
and definitions
mul
ti-di
scip
linar
y an
d cr
oss-
sect
or b
ridgi
ng
digi
tal l
itera
cy
mor
e us
er-c
entr
icity
and
con
trol
bala
nces
bet
wee
n ou
ter-
pole
s
How individuals and society behave
How Future Internet systems behave
Rationalization
Networking and Social Capital
Empowerment and participation
Information and Lifelong learning
Real-time interactive socially driven apps
Combined real-world and digital processes
Socially distributed, fixed and mobile content
Personalised, localised, & adaptive, QoE and QoS
How can my technology transform the world?
© 2011 The SESERV Consortium 5
The Future Internet Ecosystem
© 2011 The SESERV Consortium 6
Consumers&
Networks
© 2011 The SESERV Consortium 7
Value
$8.5bn for Skype Oct-11Ten times Skype's revenues in 2010
Google's total advertising revenues USD$28 billion in 2010
Facebooks total advertising revenuesUSD$2 billion in 2010
© 2011 The SESERV Consortium 8
Low-end Disruption• New market disruption
• does it engage a new large population?
• is it easily accessible?• e.g Ebay, Playfish
• Low-end disruption• does it address low end users
more cheaply?• is there a business model to
address the overserved customers?
• e.g. Amazon, Skype, iTunes
• Reachability of the Internet key factor in supporting disruption
EstablishedMarket
NewBusiness
© 2011 The SESERV Consortium 9
Liability
publisher vsdistributor
Freedom of Connection Freedom of Expression
© 2011 The SESERV Consortium 10
FInES Research Agenda
‘Freedom is the source of innovation, invention, trying new things, and bringing about change and new projects. It is crucial to the long-term success of an enterprise’ (Bill Gore. Gore-Tex inventor)
‘Freedom of expression and freedom of connection are linked. Freedom of expression is not an inevitable outcome of technological innovation. It can be diminished or reinforced by the design of technologies, policies and practices – sometimes far removed from freedom of expression.’ (Bill Dutton. Oxford Internet Institute)
© 2011 The SESERV Consortium 11
Common Concerns inBusiness Ecosystems
Future Internet Enterprise Systems
(FInES
Business Perspective
Future InternetSocio-Economics
(FISE)
InfrastructurePerspective
InternetIndustry
Enterprise &ServicesIndustry
virtual trading,virtual knowledge
virtual resource basedcommunities
businessmetamodels
network/serviceco-management
transparency of businessmodels
level of neutrality
accountability and liability
role of intermediaries
Sensor Networks
EnterpriseNetworks
InternetNetworks
Fixed NetworksWireless NetworksClouds
CommonConcerns
www.seserv.org
www.ensemble.eu
© 2011 The SESERV Consortium 12
So is there a difference with the Enterprise?
© 2011 The SESERV Consortium 13
© 2011 The SESERV Consortium 14
Cause: manufacturing defect
© 2011 The SESERV Consortium 15
Consequences• ATSB: Qantas A380 fleet grounded • EASA: Mandatory inspections on Trent 900s• 10% off Rolls Royce share price• $93M compensation by Rolls-Royce• $135M insurance bill for repairs to the plane• Original aircraft not back in service until Feb 2012
http://en.wikipedia.org/wiki/Qantas_Flight_32
© 2011 The SESERV Consortium 16
It could have been a whole lot worse
© 2011 The SESERV Consortium 17
The Challenge of Liability and Utility
Keep the design, manufacturing and in-service data for a fleet of aircraft usable for 50 years
Integrity, Authenticity, Confidentiality, Utility, Availability, Possession, Provenance
Airbus: 52,000 staff across 16 sites Supply chain: 18,000 suppliers in 30 countries
© 2011 The SESERV Consortium 18
© 2011 The SESERV Consortium 19
Life of CAD System: 10 years
Time between CAD Versions: 6 months
Life of Computer: 3 years
Life of Operating System: 18 months
Life of Product: 70 years +
time© BAE SYSTEMS Aug 2006
Do you know the lifetime of a Future Internet service , how it was configured and used to generate data?
© 2011 The SESERV Consortium 20
CADFile
ValidationProperties
SGML
ASCITEXT
HTML
Basic File Formats
10303-203AP 203 Ed 2
AP203Recommended
PracticesSTEPMod
10303-11Express
XML XSD XML TagDefinitions
10303-21file
10303-28XML Binding
XML BindingConfiguration
STEP
File Format
CompanyProcess
DesignerApprovers
PersonnelRecords
QualificationsList
Proof of good practice
ProjectStandards
Design OfficePractices
MaterialsHandbook
GD&TStandards
Supporting Documentation
© BAE SYSTEMS Aug 2006
Retaining Usable Knowledge
© 2011 The SESERV Consortium 21
Conclusions• FISE can provide context for FInES research and development
• common cross cutting themes and concerns• new forms of organisation emphasise individuals and communities structures• intangibles are of increasing interest
• FISE tends to focus on issues of consumers and networks• drivers often touch of ideology, morality and of course human rights• enterprise drivers (confidentiality, compliance, liability, etc) tend to be more clear cut
• No universal prescriptions due to the complexity of individuals, society and the economy • socio-economics has been studied for centuries• issues won’t be “solved” by a simple set of rules• it depends on what you trying to do
• Developing a richer awareness of the problems is the first step towards finding solutions
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