FSB Get On Google October 2014

Get On Google FSB workshopOctober 2014

“organise all the world’s information and make it universally accessible”

VisitsVisitorsNew vs. returningMobileReferring sitesLocationBounce rateContentPages viewedTime on site

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accountants hemel hempstead 320 1.46commercial insurance broker 1600 10.41digital marketing agency 8100 4.67google adwords agencies 73 9.78intellectual property lawyer 1900 2.58outsourced hr 1900 7.94pr consultants 1900 1.58presentation skills training 2400 5.34public sector architects 28 1.29school academy conversion 390 1.07social media training 5400 3.67clinical negligence lawyer 5400 41.85mortgage calculator 550000 0.97

1. Nobody clicks on the ads.2. Being in position #1 is essential. 3. No serious buyers look after 6pm or at weekends.4. Having lots of keywords is a good thing.5. Run one sales message and stick to it.6. You can set it and forget it.7. Highest bidder gets the top slot.8. The www is global so you will cover the whole world.9. You don’t need PPC if you’re high organically.10. My clients don't use Google.

Some say Google is God. Others say Google is Satan. But if you think Google is too powerful, remember that unlike other companies, all it takes is a single click to go to another search engine.

Sergey Brin