Transcript
Helping your business to be
fruitful every season
• plan going forward with goals
• understand your customer
• better quality leads
• find new opportunities
• grow as a business and team
• bring freshness to your brand
• stand out amongst your competitors
Background
• 16 years of marketing experience with agri-
businesses. Specific expertise with animal
health (pharma and non-pharma) and nutrition
(feed additives and complete feeds) sectors in
Ireland and New Zealand.
• Set up Fruitful Marketing and working as a
contractor since January 2013.
• Provide inclusive service to clients bringing
in expertise as required.
• Market leading employers and clients with
particular emphasis on B2B Marketing.
• Areas of expertise • Brand Strategy • Digital Marketing • Marketing & Sales integration incl SAP/Salesforce • Marketing Planning and implementation • Project execution
Benefits of using Fruitful Marketing
Offline and online marketing
For businesses who trade in both Agribusiness/Equine
Industry specific custom campaigns
Strong understanding of target market end user drivers and mentalities
Bring business to digital age
Elevate brand to effectively grow market share
All in one supplier
Industry experience B2B and B2C
Vets Nutritionists Industry Press Researchers
Farmers: Dairy, Beef, Mixed Pig, Sheep, Swine
Suppliers/Whole sellers: Farm suppliers, Co-Ops, Vet clinics, pet stores,
End user: Horse rider, pet owner
Market segments
Agri-food Agri-farm Support
Animal health
Equestrian
Farm to fork produce Value add produce
Animal feed Animal health Pharmaceutical Farm & horse
Country Retail Technology Advisory Machinery Supplies Biofuels Agri-tourism
Sport/TB Centres/Events Horse equipment Country Retail Bloodstock
Pricing
Cost depends on the level of service, time, scope
and complexity of the work
Price per project
Market research
Rebranding
Website Developemnt
Move to digital age
Price on a retainer basis: fee per month to
include a number of ongoing routine tasks
How we work?
Work from home offices Meet client at their office or other location for progress
reporting Regular phone, email or other digital communication –
Dropbox, webinar/skype Project manage so that quality, branding, delivery, goal
orientation is paramount Use Studiomentry programme to manage projects,
work/time between clients, between project managers Depending on scope of project/work – subcontract as
required Only use tried, tested, quality and cost efficient suppliers,
programmes
Sheena Hopper
Oldwood | Moygaddy | Maynooth | Co. Meath
Email: sheena@fruitfulmarketing.ie
Tel: 01 5054682 | Mob: 086 8721056 | www.fruitfulmarketing.ie
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