From Retail to MeTail - Computer Sweden€¦ · *Google ZMOT, 2013 ©2014 Informatica. Proprietary and Confidential 6 ©2013 Informatica. Proprietary and Confidential 7 ROPO: Research

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From Retail to MeTail

Become a brand

that delivers.

*Motorola retail shopping, 2012

©2014 Informatica. Proprietary and Confidential 2

+133%

What Consumers Want?

What has the best

ratings in my city?

What did I buy

the last time?

Share what they

like & do

What do my

friends (B2C) or

colleagues (B2B)

recommend?

In which location is this

available?

What accessories are

available?

Is this the latest version

available?

How to Synthesize and Govern Data Across Silos?

The Information Challenge

4

Marketing Operations Sales Operations Customer Service

Data

Governance

?

Location

Account

Customer

Product

Product

Account Customer

Location Account

Location Product

Customer Product

Account Customer

Location

Application Legacy Unstructured Third Party Data

Cloud Computing

No View of Interactions

3

No View of Relationships

2

No Single View

1

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Inspiring Conversion Power

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Did You Know?

Multichannel Shoppers

Spend 82% More. *Deloitte Research

*Google ZMOT, 2013

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ROPO: Research Online, Purchase Offline

37% of mobile buyers research online before buying offline

Online

Offline

22 %

37 %

9 %

32 %

Online Offline

Research…

Purchase…

Mobile Buyer

Online

Offline

20 %

29 %

16 %

35 %

Online Offline

Research…

Purchase…

DSL Buyer

Selling products today is…

Shopper-controlled

Fast

SKU-heavy

Data driven $

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Inspiring Conversion Power

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What is your

most important

product information?

• In-store & online

• Growing assortments

• Images & movies

• Supplier integration

• Trusted & consistent product

data

• Data integration

How Do You Shop Without Product Information?

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Would You buy this Product?

Rich Product Data makes the Difference

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LOVELY, BUT

HOW TO WASH IT?

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Rich Data Closes the Deal

80% of PIM customers

say they increased their

conversion rates in

ecommerce.

80%

26%

With PIM

Without PIM

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CONVERSION

RETURN

COSTS

The Product Information Challenge

Data Consumption and Customer Touch Points

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SEO Datapools Print Social Mobile POS E-Shop

Employee ERP Spread

Sheets

Images Videos Data

Sheets Customers

& Suppliers

The Excel solution !

• People within the same organization are working in SILOS doing the

same job and having the same challenges.

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Print Publishing Team MDM Team Mobile Commerce Team

Solved: The Product Information Challenge

Data Consumption and Customer Touch Points

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Customers

& Suppliers

SEO Datapools Print Social Mobile POS E-Shop

Employee ERP Spread

Sheets

Images Videos Data Sheets

Distributed Product Data Creation and Sources

Product

Manager

Supplier Category

Manager

Commerce

Manager

Collabo-

ration

Connecting The Dots … Will Grow Your Business

Differentiate with:

• Real time commerce

processes

• Unique customer

experience

“…by offering the right product, to

the right customer, from the right

supplier at the right location, in

real time.”

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Peter, 66 Retired,

Passionate Traveler

David, 26

Cineast, digital native

Intuitive

Delivery and Setup

Services

Auto Install

High Definition

(HD) / 3D

gesture controlled,

Wifi

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Differentiate or die ...

Deliver unique customer experiences

>> Real-time >> Relations >> Relevance

Inspiring Conversion Power

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“By 2017... customer experience is

what buyers are going to use

to make purchase decisions.”

Gartner Hype Cycle for E-Commerce, 2013

https://www.youtube.com/The Informed Purchase Journey: Right Product, Right Customer, Right Place

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You Can

Become a brand

that delivers.