From Content Strategy to Drupal Site Building - Connecting the dots

FROM CONTENT STRATEGY TO DRUPAL SITE BUILDING: CONNECTING THE DOTS

R O N A L D A S H R I , B L U E S P A R K

@ronald_istos, #drupalcs

D E F I N I N G C O N T E N T S T R AT E G Y

- S A R A WA C H T E R - B O E T T C H E R , C O N T E N T E V E RY W H E R E

“The practice of understanding what content is needed to meet both users’ needs and organisational goals, producing it and creating realistic publishing and governance plans to

keep it that way”

R E L AT E D D I S C I P L I N E S

• Information Architecture

• User Experience

• Content Management

• Editorial Management

• Social Media Engagement

• Community Management

• Site Building

• Development

• Business Goals

W H AT D O E S S U C C E S S F U L C O N T E N T S T R AT E G Y L O O K L I K E ?

• Content is not bound to a page - flexible and future-ready

• We can provide the content that best stands a chance to fulfil user goals given context

• Finding, using, sharing and repurposing content is easy

• Message and editorial vision clear

• Content creators can focus and enjoy the process, not fight with technology to get their message out

• We know it works because we measured it

D E F I N I N G D R U PA L

S I T E B U I L D I N G

D R U PA L S I T E B U I L D I N G

• From drupal.org: “implementing business functionality and features into your Drupal site.”

• Thinking of the structure and creating the content types, vocabularies, views, panels, menus

• Taming the thousands of modules on drupal.org into a coherent set that performs useful functionality

T H I S I S D R U PA L

D R U PA L + C O N T E N T S T R AT E G Y

D R U PA L + C O N T E N T S T R AT E G Y

D R U PA L + C O N T E N T S T R AT E G Y

The Drupal Site Builder is often an unrecognised Architect. Assimilating a wide range of concerns and implementing

them in a way that can support evolving needs

M O D E L L I N G T H E W O R L D I N D R U PA L

A B S T R A C T I O N A N D M O D U L A R I T Y A R E Y O U R B E S T F R I E N D S A N D W O R S T E N E M I E S - W H E N I T W O R K S I T

A L L O W S Y O U T O A C H I E V E A L O T W I T H B A S I C E L E M E N T S

G U E R N I C A - P I C A S S O

… O R I T C A N L E A D T O S O M E T H I N G T H AT I S H A R D T O U N TA N G L E

Number 8 - Jackson Pollock

There is no mathematical proof as to the correct structure of a site

C O R E P R I N C I P L E S+ B E S T P R A C T I C E

• stick to a core set of tools as much as possible

• balance flexibility with complexity

• build prototypes, test, break them and build them again

L O R E M I P S U M C A N B E B A D F O R Y O U R W E B S I T E ’ S H E A LT H

• build, prototype and test with a realistic simulation of the actual content

• let content creators test the process from early on

TA K E A D VA N TA G E O F C O R E D R U PA L F U N C T I O N A L I T Y T O C O N S T R U C T

F L E X I B L E D ATA M O D E L S

E N T I T I E S

TA K E A D VA N TA G E O F C O R E D R U PA L F U N C T I O N A L I T Y T O C O N S T R U C T

F L E X I B L E D ATA M O D E L S

E N T I T I E S F I E L D A P I

TA K E A D VA N TA G E O F C O R E D R U PA L F U N C T I O N A L I T Y T O C O N S T R U C T

F L E X I B L E D ATA M O D E L S

E N T I T I E S

N O D E S U S E R S T E R M SC O M M E N T S F I L E S

F I E L D A P I

TA K E A D VA N TA G E O F C O R E D R U PA L F U N C T I O N A L I T Y T O C O N S T R U C T

F L E X I B L E D ATA M O D E L S

E N T I T I E S

N O D E S U S E R S T E R M SC O M M E N T S F I L E S

P R O D U C T S P R O F I L E B E A N S

F I E L D A P I

TA K E A D VA N TA G E O F C O R E D R U PA L F U N C T I O N A L I T Y T O C O N S T R U C T

F L E X I B L E D ATA M O D E L S

E N T I T I E S

N O D E S U S E R S T E R M SC O M M E N T S F I L E S

P R O D U C T S P R O F I L E B E A N S

F I E L D A P I

C U S T O M E N T I T I E S

TA K E A D VA N TA G E O F C O R E D R U PA L F U N C T I O N A L I T Y T O C O N S T R U C T

F L E X I B L E D ATA M O D E L S

E N T I T I E S

N O D E S U S E R S T E R M SC O M M E N T S F I L E S

P R O D U C T S P R O F I L E B E A N S

F I E L D A P I

C U S T O M E N T I T I E S

TA K E A D VA N TA G E O F C O R E D R U PA L F U N C T I O N A L I T Y T O C O N S T R U C T

F L E X I B L E D ATA M O D E L S

C U S T O M D ATA S T R U C T U R E S - H E R E B E D R A G O N S

S T O R Y

B U I L D R E L AT I O N S H I P M O D E L S A N D R E A S O N A B O U T E A C H E L E M E N T

L O C AT I O N

A U T H O R ( U S E R )

T O P I CT I T L E

T E A S E R

B O D Y

F E AT U R E D I M A G E

C H O O S E T H E R I G H T F I E L D ( A N D W I D G E T ! ) F O R T H E TA S K AT H A N D

Numeric

HierarchicalSelect

Simple Dropdown

Text Area

F I E L D C O L L E C T I O N S F O R G R O U P I N G R E L AT E D F I E L D S T O G E T H E R

U S E F U L M O D U L E S - I

• Dozens (hundreds?) of field modules

• Geofield - drupal.org/project/geofield

• Addressfield - drupal.org/project/addressfield

• Tablefield - drupal.org/project/tablefield

• Link - drupal.org/project/link

• Fieldgroup - drupal.org/project/field_group

• Fieldcollection - drupal.org/project/field_collection

U S E F U L M O D U L E S - I I

• Beans - drupal.org/project/bean

• Entity Reference - drupal.org/project/entityreference

• Inline Entity Form - drupal.org/project/inline_entity_form

• Prepopulate - drupal.org/projects/prepopulate (pre-fill fields based on URL variables)

• Conditional Fields - drupal.org/project/conditional_fields

• Extra Field Description - drupal.org/project/extra_field_description

• Field Placeholder - drupal.org/project/field_placeholder

T E X T F I E L D S A N D F O R M AT T I N G

absolute freedom

T E X T F I E L D S A N D F O R M AT T I N G

absolute austerity

T E X T F I E L D S A N D F O R M AT T I N G

balance between choice and freedom

U S E F U L M O D U L E S

• Better formats - drupal.org/project/better_formats

• WYSIWYG - drupal.org/project/wysiwyg

• EDIT - drupal.org/project/edit

C AT E G O R I Z AT I O N - I

M U LT I P L E O P T I O N L I S T F I E L D

limited choice limited content creator control no automatically generated pages ensures consistency good for simple yes/not

C AT E G O R I Z AT I O N - I I

TA G S

open-ended content creators can easily create new consistency quickly becomes an issue

C AT E G O R I Z AT I O N - I I I

F I X E D V O C A B U L A R I E S

better control can introduce hierarchy adding fields turns them into full-blown content

C AT E G O R I Z AT I O N - I V

F L A G S

simple choices allows user to create arbitrary lists

C AT E G O R I Z AT I O N - V

O R G A N I C G R O U P S

group for permissions group for community a wide-cross section content

U S E F U L M O D U L E S

• Taxonomy Manager - drupal.org/project/taxonomy_manager

• Taxonomy Merge - drupal.org/project/term_merge

• Taxonomy Tools - drupal.org/project/taxonomy_tools

• Taxonomy Menu - drupal.org/project/taxonomy_menu

• Flag - drupal.org/project/flag

• Organic Groups - drupal.org/project/og

F E E D T H E M A C H I N E S

• Facebook Graph - drupal.org/project/metatag

• schema.org - drupal.org/project/schemaorg

• RDFa - core

M O D E L L I N G I TA LY

C O N T E N T A U D I T

organizational goals

user goals

personas

C O N T E N T M O D E L

C O N T E N T C AT E G O R I E S

+ C O N T E N T T Y P E S

• Editorial (stories, features)

• Resources (recipes, language lessons)

• Listings (accommodations, properties, experiences, products)

• Community (community posts, comments)

C O M M O N V O C A B U L A R I E S G L U E E V E R Y T H I N G T O G E T H E R

• location vocabulary: fixed, hierarchical, populated with Wikipedia data

• topics: structured, carefully managed

• tags: open-ended

• sections: define overarching sections (life+style, culture, food + wine, travel)

• think of each in relationship to the rest

• automagic functionality

E V E R Y O N E PA R T I C I PAT E S U S E R - G E N E R AT E D C O N T E N T A S W E L L

• User-generated content cannot follow rigid rules

• Simplify interface and make explicit the benefits

E N J O Y T H E R E S U LT S

http://pedoriowaterdogs.com/wp-content/uploads/2014/04/Happy-dog.jpg

S E C T I O N S T R E A M

• Brings together different content types for the Pinterest generation

• Content types have a stream view mode

• Can update both manually and automatically

drupal.org/project/nodequeue

A global view of the depth and breadth of content on ITALY - for power users and for the editorial team

Recipes section takes advantages of vocabularies + facets to allow for search by ingredient, cost, etc

U S E R G E N E R AT E D L I S T S

C O N T E N T F O R M A C H I N E S

P R O D U C I N G A N D S H A R I N G C O N T E N T

show the authors love

http://www.bluespark.com/blog/bluespark-midcamp-chicago-2014

Adrian Rollett

• think carefully about how much workflow you actually need

• simple scheduling tools can be very effective

• drupal.org/project/scheduler

• drupal.org/project/workbench

• Depending on the scenario authorship information can be useful

• drupal.org/project/google_authorship

P U B L I C AT I O N

P U B L I C AT I O N!

• study user behaviour

• take care of timing

• prepare an editorial calendar

• think of caching

• sharing tools

M E A S U R I N G R E S U LT S

Amongst our weaponry are such diverse elements as relevant questions, accurate facts, dislike of anecdotal information

and lovely graphs

M E A S U R I N G R E S U LT S

Make sure to measure specific efforts to provide content creation ROI

C O N S I D E R T H E W I D E R E N G A G E M E N T S T R AT E G Y

• Who are your users

• Where do you engage with them

• How do you engage with them

• What are pivotal actions that lead to goals being achieved

WHAT DID YOU THINK?E V A L U A T E T H I S S E S S I O N :

austin2014.drupal.org/node/2368

T H A N K Y O U !

WHAT DID YOU THINK?E V A L U A T E T H I S S E S S I O N :

austin2014.drupal.org/node/2368

T H A N K Y O U !