From 0 - 100 Million with No Salespeople Takes Awesome Collaboration Tools

Monday, June 18, 12

Product Advocate, AtlassianKelvin Yap

From 0 - 100 Million with No Salespeople Takes Awesome Collaboration Tools

Monday, June 18, 12

TechCrunch

Atlassian’s 2011 Revenues Were $102 Million With No

Sales People

Erick Schonfeld

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Monday, June 18, 12

FY2002 FY2003 FY2004 FY2005 FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY20120M

50M

100M

150M

Financial Year Revenue

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How?

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Why?

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Create useful products people lust after

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Engineering > Sales

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Monday, June 18, 12

Customers

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Customers

Advocates

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Customers

Advocates Stakeholders

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Customers

Advocates Stakeholders

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0

10000

20000

30000

40000

2009 Q2 2009 Q4 2010 Q2 2010 Q4 2011 Q2 2011 Q4 2012 Q2

Inbound Email Volume

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Team NewsfeedHipChat Rooms

Procedural Documentation

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Procedural Documentation

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Procedural Documentation

HipChat Rooms

Team Newsfeed

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Team Newsfeed

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Procedural DocumentationTeam NewsfeedHipChat Rooms

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HipChat Rooms

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Monday, June 18, 12

How are you going to change the way you

work?Monday, June 18, 12

Thank you!

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