Transcript
Free Technology Tools with Real Life Application
Jennifer Reissaus, MASAdvertising Specialties Alliance
Promotions EastJune 7, 2011
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Free Technology Tools
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Free Technology Tools
Presentation will be available
for download.
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Free Technology ToolsOverview
- Marketing
- Organization
- Doing / Seeing Stuff
- Alternatives to Big Software
- Collaboration Tools
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Free Technology Tools
- Marketing
- Organization
- Doing / Seeing Stuff
- Alternatives to Big Software
- Collaboration Tools
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Marketing -Slideshows
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Slideshare
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Slideshare
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Slideshare
By Category
By Tag
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Slideshare
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Slideshare
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Slideshare
Useful content =
more views
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Slideshare
Don’t forget your contact
information!
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Slideshare
• PowerPoint presentations, OpenOffice files, Word documents, Adobe PDF Portfolios and Keynote (for Mac users)
• Stored online; share publicly or privately (PRO only.) • Add audio to make a webinar. • www.slideshare.net
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Slideshows
How could you use slideshows?- Useful information that speaks to your
target market- Customer-specific presentation- Case study collection- What’s new from Promotions East 2011- ???
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Marketing –Stock Images
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crestock
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crestock
Read th i s !
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crestock
www.crestock.com
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iStockphoto
Free Photos!
Free Vector Files!
Free Audio!
Free Video!
Free Flash!
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iStockphoto
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iStockphoto
Read th i s !
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iStockphoto
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iStockphoto
www.istockphoto.com
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Marketing - Surveys
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Surveys - Zoomerang
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Zoomerang
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Zoomerang
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Zoomerang
zoomerang.com
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Surveys - SurveyMonkey
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Surveys - SurveyMonkey
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Surveys - SurveyMonkey
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SurveyMonkey
surveymonkey.com
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Marketing - Surveys
How can you use surveys?
- Vote on golf tournament prizes
- Choose apparel styles
- Ask subscribers to choose next article topic
- ????
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Marketing - Email
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Email Marketing - MailChimp
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Email Marketing - MailChimp
- List Management – FREE 2000 subscribers
- Templates
- Autoresponders
- Segmented lists
- Unlimited images
- FREE up to 12000 emails per month
- And more….
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Marketing - Email
mailchimp.com
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Email Marketing – iContact
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Email Marketing – iContact
- List Management – FREE 500 subscribers
- Templates
- Autoresponders
- Segmented lists
- Surveys
- Email 6x subscriber limit per month
- And more….
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Marketing - Email
iContact.com
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Free Technology Tools
- Marketing
- Organization
- Doing / Seeing Stuff
- Alternatives to Big Software
- Collaboration Tools
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Organization – Bookmark in the Cloud
“The term cloud is used as a metaphor for the Internet, based on the cloud drawing used to depict the Internet in computer network diagrams as an abstraction of the underlying infrastructure it represents.”
- www.wikipedia.org
Cloud = Internet = Online
In the Cloud????
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Organization – Bookmark in the Cloud
del.icio.us
OR
www.delicious.com
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delicious
Plays n ice w i th F i re fox……
and w i th Internet Exp lo rer……
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delicious
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delicious
Or - Right Click to see the dialog box
Use the button
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delicious
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delicious
Tags, not folders
In the cloud – access anywhere
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Organization – Web Notebooks / Clippers
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Zoho Notebook
• Clip portions of web screens or entire screens
• Text & Images
• Organize into notebooks
• Sections within notebooks
• Stored in the Cloud
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Zoho Notebook
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Zoho Notebook
Right Click to see the dialog box
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Zoho Notebook
Or use Quick Link
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Zoho Notebook
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Zoho Notebook
notebook.zoho.com
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Evernote
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Evernote
Finds text in
graphics!
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Evernote
• Shines as a capture tool
• Replaces notebooks / scraps of paper / napkins / Post-It notes
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Evernote
• Shines as a capture tool
• Replaces notebooks / scraps of paper / napkins / Post-It notes
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Evernote
• Sync between online / desktop / mobile device
• Free iPod/iPhone App
• Android now available
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Evernote
www.evernote.com
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Organization – Web Notebooks / Clippers
How can you use Web Notebooks?- Collect information on clients / prospects
- Collect information on upcoming events
- ????
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Organization – To-Do Lists
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CheckVist
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CheckVist
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CheckVist
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CheckVist
- Multiple Lists
- Nested Lists / collapse-expand
- Due Dates / view by due date
- Tags / view by tag
- Color tasks to show priority
- Search for text, tags, due dates – in one list or across all lists
- New features added based on user voting
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CheckVist
www.checkvist.com
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Finding a Meeting Time
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When Is Good
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Finding a Meeting Time
www.WhenIsGood.net
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Free Technology Tools
- Marketing
- Organization
- Doing / Seeing Stuff
- Alternatives to Big Software
- Collaboration Tools
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Doing / Seeing –Viewing Embroidery Files
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Wilcom TrueSizer
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Wilcom TrueSizer – Simulated Sewout
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Wilcom TrueSizer – Slow Redraw
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Wilcom TrueSizer
• www.wilcom.com.au/PRODUCTS/TrueSizer.aspx
• Must register at embroiderystartup.com to download
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Pulse Ambassador
• www.pulsemicro.com/ambassadordownload
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Doing / Seeing -Desktop Recorder
• Used for the Wilcom slow redraw slide
• CamStudio 2.0
• www.camstudio.org
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Doing / Seeing – Transferring Large Files
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Transferring Large Files
• File Transfer / Share• File Sync – between multiple computers• Online Backup – FREE to 2GB• Version History• Premium plans available• www.dropbox.com
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Transferring Large Files
• FREE – 5GB storage • Send files up to 25MB ea.• Premium plans available• www.box.net
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Transferring Large Files
• FREE – Send files up to 100MB ea
• Premium plans available
• www.yousendit.com
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Doing / Seeing – Screen Capture
OLD WAY
• PrintScreen – Copies full screen image to clipboard. (Then paste to image editing tool to crop, crop, recopy, insert into document.)
• Alt-Printscreen – Copies active window image to clipboard.
• Right-click on image – Download image as saved file. Insert file into document.
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Doing / Seeing – Screen Capture
NEW WAYSnippy –
- Draw around exact portion of screen needed – automatically copies to clipboard (then paste into document.)- Press shift to draw rectangle instead of free-form.- www.bhelpuri.net/Snippy/
to download & install
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Snippy
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Snippy
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Snippy
- Download executable (snippy.exe) to your hard drive.
- Add a shortcut to the executable to startup folder.
- Click on Snippy icon in SystemTray to use.
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Doing / Seeing -Creating PDF Files
Installs as a printer
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CutePDF
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CutePDF
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CutePDF
• Universally-readable format
• CutePDF.com
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Doing / SeeingViewing EPS Files
promote.3m.com/eps_viewer/index.jsp
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Doing / SeeingIdentifying Fonts
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Doing / SeeingIdentifying Fonts
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Doing / Seeing - Identifying Fonts
www.WhatTheFont.com
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Doing / SeeingIdentifying Fonts
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Doing / Seeing - Identifying Fonts
www.identifont.com
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Free Technology Tools
- Marketing
- Organization
- Doing / Seeing Stuff
- Alternatives to Big Software
- Collaboration Tools
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Alternatives to MS Office
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Alternatives to MS Office - OpenOffice
Word
Powerpoint
Excel
Access
Visio
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OpenOffice
- Opens Microsoft Office files
- Save as Microsoft Office files
- Windows, Linux, Mac version
- Files stored locally
- www.OpenOffice.org
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Alternatives to MS Office - Google Docs
More than a search tool…..
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Google Docs
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Google Docs
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Google Docs
Word
Powerpoint
Excel
Visio
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Google Docs
- Opens Microsoft Office files
- Save as Microsoft Office files
- Files stored in the Cloud / Export to local drive
- docs.Google.com
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Zoho
Powerpoint
Excel
Project
Word
Access
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Zoho
- Opens Microsoft Office files- Save as Microsoft Office files - Files stored in the Cloud / Export to local
drive - Use Google Gears for offline access- Many apps to explore!- Zoho.com
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Alternatives to Adobe Photoshop
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Photoshop Alternatives – The GIMP
• The GNU Image Manipulation Program
• Closest free alt. to Photoshop
• Windows, Unix, Mac• Great tutorials• www.gimp.org
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Photoshop Alternatives – The GIMP
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Photoshop Alternatives – paint.net
• Another close alt. to Photoshop
• Windows• Great tutorials• www.getpaint.net
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Photoshop Alternatives –paint.net
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Alternatives to Adobe Illustrator
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Inkscape
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Illustrator Alternatives – Inkscape
• Opens SVG, SVGZ (zipped SVG), PDF, and AI files• Other file types with assistance (EPS, CDR, CGM, SK1)• Save as SVG, SVGZ, PDF, Postscript/EPS/EPSi, AI• www.inkscape.org• wiki.inkscape.org
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Free Technology Tools
- Marketing
- Organization
- Doing / Seeing Stuff
- Alternatives to Big Software
- Collaboration Tools
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Collaboration Tools
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Collaboration Tools
Why?
• Keeps everyone informed.
• Easier for the client – no repetitive e-mails, everything is in one place.
• If a client project – you get insight into decision makers & decision process.
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Collaboration Tools –Zoho
• Collaboration integrated into many Apps• www.zoho.com
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Collaboration Tools –Google docs / Shared Spaces
sharedspaces.googlelabs.comGoogle labs app
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Collaboration Tools –SpringNote
springnote.com
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Collaboration Tools
How would you use a collaboration tool?
• Develop client’s brochure content / wording / design
• Design promotional campaign – timelines, content, responsibilities
• ?????
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Real-Life Scenario
Create project plan
Survey employees
Create presentation – “Why Corporate Apparel?”
Snip visual content from Web
Pull Clipart
Post presentation
Receive DST file & Corporate Anniversary
project request
Find meeting time
Collaborate with team on anniversary calendar content
Email presentation link
Create custom background
View DST file
Create PDF of apparel style options
Identify fonts from old corporate literature
Edit calendar photos
Send calendar art to supplier
Apparel + Calendar
Research corporate apparel trends / benefits
Order Apparel!
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Free Technology Tools
Top 3 you will use
&
How you will use them
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Free Technology Tools
Where do I find this stuff?
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lifehacker
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lifehacker
Search for #hivefive + subject
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lifehacker
1. CallForContenders
2. Results
3. Followup
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lifehacker
Read the comments!
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lifehacker
lifehacker.com
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dogpile
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dogpile
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dogpile
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dogpile
dogpile.com
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Kim Komando
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Kim Komando
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Kim Komando
komando.com
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Where to get this presentation
http://slidesha.re/TechToolsPE2011
Questions?
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Free Technology Tools
P l ease fill out the Evaluation Form
Thanks for attending
http://slidesha.re/TechToolsPE2011
Jennifer Reissaus, MASAdvertising Specialties Alliance
jmr@asalink.com
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