Franchising in New ERA by Mr. Mohammad Umar Qasim Chief Executive Lal Qila (Pvt.) Ltd. Karachi, March 2009.

Franchising in

“New ERA”

by

Mr. Mohammad Umar QasimChief Executive

Lal Qila (Pvt.) Ltd. Karachi, March 2009

Brief Outline

What is Franchising? History of Franchising Types of Franchising Advantages Vs Disadvantages Franchisor Vs Franchisee Relationship Why Franchise? Franchising Lal Qila Ways to Promote Conclusion

What is Franchising?

History of Franchising

Singer Sewing Machine

McDonald’s

Automobile Industry

TYPES OF FRANCHISE

Main types of Franchise:

Product Distribution Franchise Business Format Franchise Management Franchise

PRODUCT DISTRIBUTION FRANCHISES

BUSINESS FORMAT FRANCHISING

MANAGEMENT FRANCHISE

ADVANTAGES

Expansion Legal Consideration Operational Considerations Competition

Expansion Quick Start Training Reduce Risk of Business

Failure Ready Product Acceptance

FRANCHISOR FRANCHISEE

DISADVANTAGES

FRANCHISOR FRANCHISEE

Limited Pool Of Viable Franchisees Control Management Sharing Business Secrets Sharing

Price Control Conflict

Franchisor – Franchisee Relationship

Regulated by contract which usually covers: Initial Fee Royalty Fee / Management Fee Capital Required from Franchisee Territory / Area of Operation Duration of License & Renewal Termination

WHY FRANCHISE?

Franchises offer important pre - opening support: Site Selection Design & Construction Financing (in some cases) Training Grand - Opening Program

Continue

WHY FRANCHISE?

Franchises offer ongoing support Training National & Regional Advertising Operating Procedures & Operational

Assistance Supervision & Management Support Increased Spending Power, Access to Bulk

Purchasing & Economies of Scale

Vision History Theme Buffet Concept Quality Assurance Quality Management Training Franchise

Lal Qila - A Theme Restaurant

Continue

Policy Statement :

At Lal Qila our Guest is the

Focus of All Our Activities

Lal Qila - A Theme Restaurant

Continue

Main Categories Food Variety Service Environment Value

Lal Qila - A Theme Restaurant

Ways to Promote

Govt. Support Bank Support Real Estate Pakistan Franchise Association

Franchising A Proven Formula for Success Due Diligence Like A Marriage Contract Lal Qila - A Thriving Opportunity to Avail

Conclusion

Thank You

Karachi, March 2009

111 – 525 – 745111 – LAL QILA

dinner@lalqila.comwww.lalqila.com