Framework for Growth - Lessons (and mistakes) learned along the way (originally presentated at LAUNCH Incubator and on TWIST)

A Framework for Growth:Lessons (and mistakes) learned along the way

Jared Fliesler | @JaredSF

Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners

Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners

Build Message Market GROW

Many teams drive growth

X X

Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners

Do nothing

Sign-up

Tell a friend / share

Another transactionTransaction Signature Receipt

The core product loop

Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners

Simplify

Optimize

Differentiate

≠Growth = Fuel Fire

Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners

The elusive growth hacker

Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners

Team: Hiring for growth

Creative CollaborativeQuantitative

Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners

Team: Structuring your growth team

Centralized

Product Marketing

Design

Decentralized

Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners

The Work: Capture value, build community

+

Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners

Early: move the needle or cutMid/Late: layer effective channels

Marketing: Paid media and channel expansion

Paid media is not evil

Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners

Early Mid/Late

Channels: Find what fits

Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners

Product: Learn from the world around you (on & offline)

Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners

Community

Ingenuity

Design

Speed & ServiceQuality

Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners

Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners

Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners

Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners

Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners

Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners

Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners

Product: Surprise and delight (then share)

Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners

Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners

Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners

Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners

Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners

Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners

Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners

Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners