Founder Institute Sydney - April 9, 2013 - Naming & Branding : Step Change Marketing

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NAMING AND BRANDIN

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ANY QUESTIONS?

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WHAT ARE SOME BRANDS IN YOUR WORL

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WHAT ARE SOME BRANDS IN YOUR WORL

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 WORLD?

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How does it work in practice?

SOME BASIC PRINCIPLES

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OBSCURITY IS OGREATEST RISK

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How does it work in practice?

GET THE PRODUCT RIGHT

DON’T TELL ME YOUR FUNNY, TELL ME A JOKE

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How does it work in practice?EXPLAIN WHAT’S IN THE BOX

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TALKABILITY

SHAREAB

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“LIGHT UP YOUR WORKFORCE”

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YOUR TURN