Forest Flakes

Forest FlakesJenny KhyBarbie Luangphixay

About PostFounded in 1895 by Charles

William Post

History of nutritious, high-quality cereal products◦Included wheat, nuts, and flakes

The Concept

Forest Flakes aims to provide a nutritious breakfast and promote creativity in children

Healthy lifestyles

Eco Friendly

Target Market

Children ages 5-10, parents

Daegu, South Korea◦Third largest metropolitan area

Average Price: $4.50Forest Flakes Starting Price:

$3.75

Story Site

Forest Flakes portal site

Reading-based to promote healthy minds

New chapters every month with mini stories for holidays and special events

ContestTwo categories: art and writing

◦ Winners chosen by creativity, not by skill◦ Theme of nature must be present for art

entriesWinners get their work showcased on

the site, special trio plush set, and customized stationary or art sets

Entry forms available online◦ Printable, Can be emailed or mailed in

The Promotional Plan

Pre-Release: Week 1

Day 1: Post and portal websites open with pre-launch commercial

Day 2: Pre-launch commercial starts to air on TV◦Commercial will air until the end of

Week 3

Weeks 2 and 3

Final preparations for both websites should be ready for launch at the beginning of Week 4

First batch of promotional plush toys should begin and be ready by the end of Week 5

Week 4

Cereal released in stores – decal set

New chapter will be added to the portal site

Post-launch commercial airs

Weeks 5 and 6Web advertisements will be completed

and hosted on all chosen sites

Weeks 7 and 8Processing of plush toys will

begin

New chapter will be added to the portal site

Contest will be introduced

Week 9Newspaper advertisements will

be printed in all chosen newspapers

Review feedback sent in from box

Week 10

Processing of the contest entries will begin

Begin reviewing progress since launch◦Make necessary adjustments for

after Week 13

Weeks 11 and 12

Begin preparations for new versions of newspaper and web advertisements

New chapter will be added to the portal site

Week 13Winner of the contest announced

Mini story will be added to portal site in relation to contest

After Week 13

Continue adding new chapters to the portal site every month

Add mini stories around holidays and other special events

New contests and events to be released based on customer feedback