Forces of change in growth markets
Post on 06-Jul-2015
507 Views
Preview:
DESCRIPTION
Transcript
© 2013
MARKETING IN A GROWTH MARKET
Dr Dennis Price
© 2013
© 2013
The World
Australia
WA
Consumers…
in high growth area…
People…
© 2013
act[ the world is changing ]
© 2013
• Richest in the World
• Largest Military
• Center of world business and finance
• Strongest education system
• World center of innovation and invention
• Currency the world standard of value
• Highest standard of living
Name this country…
© 2013
England…
© 2013
In 1900
© 2013
orces of change
© 2013
two forces colliding
DIGITAL CULTURAL
© 2013
20 years in tech…
1990
2010
© 2013
spot the difference
© 2013
Male = Female
40% = >35
48% = >75K
21.26 million
active mobile phone
servicesin AU
© 2013
ephemeralisation
© 2013
Live Music
Vinyl
TapeCD
Cloud
© 2013
SNAPCHAT
© 2013
socialisation
ME WE
© 2013
facebook twitter
while the sexy girls of social media walk past you take your eye of the road
© 2013
ME
© 2013
WE
© 2013
© 2013
© 2013
© 2013
life’s a game
© 2013
INFOGRAPHICS, becausespreadsheets are too hard
© 2013
© 2013
© 2013
© 2013
April 2013
Whoever has will be given more, and they will have an
abundance. Whoever does not have, even what they have will be taken from them.
THE MATTHEW EFFECT(Matthew 13:12)
© 2013
© 2013
© 2013
two forces colliding
DIGITAL CULTURAL
MobileUbiquity
InstantaneousEphemeral
SocialInfantile
PresentistEmpowered
© 2013
the story so far…
© 2013
The World
Australia
WA
Consumers…
in WA
People…
PresentismUbiquitousEmpowered
GamificationVigilant
Collaborative
?
© 2013
ut in WA…
AS A REGION
© 2013
Economy = Commodity driven
Volatile and Cyclical
© 2013
Perth consumers generally pay more for
retail commodities than other state
capital cities
Vulnerable to online & showrooming
© 2013
Transient employees = Transient consumers
Low Commitment
© 2013
WA retail businesses
52% (1-19 employees) 38% (non-employing)
90% =Small (Risky/ Dependent)
© 2013
bout growth
GENERALLYSPEAKING
© 2013
Growth attracts competition
Many optionsPrice pressure
© 2013
Hard to habituateNew/Now/Low
Increasing options
Neophilia
© 2013
Demand
Supply
© 2013
PAIN forUser
PAIN for Supplier
Demand Curve Supply Curve
Growth creates Supply & Demand Momentum
Lag
AsynchronisedSupply & demand
© 2013
The World
Australia
WA
Consumers…
in WA
People…
PresentismUbiquitousEmpowered
GamificationVigilant
Collaborative
?Volatile/CyclicalSmall/VulnerableTransient/Disloyal
© 2013
arketing in WA
ECONOMYCompetitive
CyclicalVolatile
RETAILERSSmall
VulnerableRisky
CONSUMERSTransientDisloyalVolatile
© 2013
© 2013
Smarter ways to listen
Hyperbole doesn't work in
social –the opposite!
Be the Man(Never win
another argument)
© 2013
RIPPrivacy
Be Flawed
Be Authentic
© 2013
Ask(Wisdom of
Crowds)
Involve
Risk
© 2013
Others have succeeded…
Where must yet go …
© 2013
crowdsourcing
© 2013
citizen journalism
citizen mining exploration
citizen military intel
© 2013
Consistency
Reliability
Trust
© 2013
Reward
Keep Score
Make it Fun
© 2013
Whoever
Whenever
Wherever
© 2013
It does not matter where you are, the only thing that matters is
where you are THAT INSTANT when the customer
wants to buy.
© 2013
TITThe Internet of Things
© 2013
Flexibility
Partnership
Innovation
© 2013
the end…
PLAN OF ACTION:Turn those 7 principles into questions … and
answers and you will have a future-proof marketing strategy.
top related