Focused Relevant Organized Presentations
Post on 11-Nov-2014
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Making Great Presentations
SIGMA UniversityPresenter: Martha Bush, SVP Strategy & Solutions
How do you feel when you have to make a presentation?
Hopefully, after today you’ll feel like this..
There’s Good Reason to Be Nervous..
Presentations Are Expensive
Typical Cost of an In-person Presentation
Cost to build a presentation(includes a couple of people and a couple of meeting): 10-20 hours @ $50.00 per hour: $500-$1000
Cost to travel to a client(OOPs): $1200-2000
Time cost to travel to a client 10-20 hours @ $50/hour x 2 people=$1000 - $2000
Minimum cost for a presentation: $2700-$5000
Focused, Relevant, Organized
Focused Organized Relevant
Focused:
Focus on your audience and what you want them to take away
What do you want them to do? How do you want them to think
differently? What do you want them to
remember?
This will become your Key Message: This retention program is perfect for
your company NOW, will deliver a great return, and you can TRUST that we will execute it flawlessly.
What other alternatives do they have to your proposal?
What are other companies doing? What will their questions be? What will their issues be? Why should they do it?(benefits) Why shouldn’t they NOT do it?(risks)
Key Message
Key benefits Risks of not doing
Market forces
Customer issues
Possible arguments
Pro
Con
Who will get which benefits
Corporate
Field
Implementation issues
Competitive Advantages
Mind Map to Focused Outline
RelevantGetting Inside Your Audience’s Brain, and Staying there
Analyze Who’s In the Room and What Makes Them Tick…
Time-Short IT guy, Wonders why he needs to be
involved with marketing
The New Boss, trying to find quick wins and make a name for herself
Our Coach – she found us! wants us to look good,
so she looks good.
The Operations Guy, Wants to know why he should outsource
The Founder’s lousy Son In Law. Everyone
hates him, but he can bring you down.
The Project manager, Scared silly because she doesn’t know what we’re talking about
We don’t pay attention to boring things that don’t relate to our needs
The Kiss of Death
reading bullet-points and listening to the presenter are conflicting tasks.
If a person in your audience is reading a bullet-point they are not listening to you.
Appeal to the Left Brain and the Right
Words + Pictures!
Too many words can be dangerous
Pictures Will Have More Impact
Organized: Putting All the Pieces Together
The Rule of Threes
People can remember 3 things
1. Tell them what you’re going to tell them.
2. Tell them.
3. Tell them what you’ve told them.
Practice three times through
Introduction: The Key Message
First Big Category of
Arguments:
Point 1
Point 2
Point 3
Point 4
Transition to Second
Category
Second Big Category of
Arguments:
Point 1
Point 2
Point 3
Point 4
Transition to Third
Category
Third Big Category of
Arguments:
Point 1
Point 2
Point 3
Point 4
Transition to Review
Review: First
Argument
Review: Second
Argument
Review: Third
Argument
In Closing:The Key Message
Reveal: First ArgumentReveal: Second
Argument
Reveal: Third
Argument
SIGMA’s retention program is perfect for your company NOW, will deliver a great return, and
you can TRUST that SIGMA will execute it flawlessly
First Big Category of
Arguments:
Point 1
Point 2
Point 3
Point 4
Transition to Second
Category
Second Big Category of
Arguments:
Point 1
Point 2
Point 3
Point 4
Transition to Third
Category
Third Big Category of
Arguments:
Point 1
Point 2
Point 3
Point 4
Transition to Review
Retention, Why now? A Strong ROI Flawless Execution
In Closing: SIGMA’s retention program is perfect for your company NOW, will deliver a great return, and you can TRUST that SIGMA will execute it
flawlessly
Retention, Why now? A Strong ROI Flawless Execution
Onward to Powerpoint
Template
Font
Colors
Images
Spell Check
No more than 1 slide per 1-2 minutes
Logistics
Dates Travel Attendees Room AV Back up plan Decide on use of
decks Get to room early Decide who sits
where Agree on who
covers each page Agree on hand offs Introductions Time keeper and
signals
Practice, Practice, Practice
Focused, Relevant, Organized
Focused
Find the Big Idea
Research Create a
Mind Map
Organized
Simplified, not simple
Rule of threes Practice,
practice, practice
Relevant
Have a plan for each person in the room
Grab attention with words & Pictures
Thank You!
Questions?
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