Fmn Digital Signage
Post on 13-May-2015
1336 Views
Preview:
DESCRIPTION
Transcript
Digital Signage Software
Digital Signage Solutions 2010
What is Digital Signage• Digital signage is a form of electronic
display that shows information, advertising and other messages. Digital signs (such as LCD, LED, plasma displays, or projected images) placed in public and private environments, such as retail stores, public facilities and corporate buildings.
• Delivering messages using digital signage is a form of information board which content and messages are displayed on, with a common goal of delivering targeted messages to specific locations at specific times.
Digital Signage Application
• Public information• Internal information• Advertising• Brand building• Influencing customer
behavior• Enhancing customer
experience• Enhancing the environment
Benefits of Digital Signage• Multifunction compared to the existing fixed
way-finding signage • Changes to the displayed messages or content
can be scheduled or immediate • Emergency alerts can be displayed immediately • Choose between a wired or wireless networked
solution • Faster delivery of content and more cost
efficient over static signage installations • Digital posters can be eye catching and enhance
environments • Animated messages are more visible than a
static sign mean more people will take notice • Scalable with management from a single
location or web interface• New Advertising revenues with Digital Signage,
more available slots, domination for special campaigns, local or National.
Implementation
Implementing Digital Signage• Whilst the technological
advancements of hardware and software are facilitating more interaction with consumers, poorly located screens and inappropriate content can significantly diminish the overall impact of any digital signage network.
Digital Signage Software• World leader in Enterprise class digital
signage software – POV from Dynamax is at the heart of many successful digital signage deployments.
Retail – Indoor SignageTarget Location:Department Store / Coffee Shop / Restaurant
Target Segment:Visitors
Hospital & ClinicTarget Location:
Hospital / Clinic / Drugstore
Target Segment:Visitors
BankingTarget Location:Bank / Financial InstitutionTarget Segment: Bank Customers
Standalone Signage
Target Location:Shopping Mall / Office Building / Airport / Train Station
Target Segment:Professional Workers / Mall visitors /
Traveler
Multifunction Signage
Mobile Phone Charging
Wireless Internet Access
Target Location:Shopping Mall / Airport / Train Station
Target Segment:Professional Workers / Mall visitors / Traveler
Giant LEDTarget Location:Shopping Mall / Protocol Area
Target Segment:Professional Workers / Mall visitors / Car passengers
Video Wall SignageTarget Location:Airport / Train Station / Bus Terminal
Target Segment:Traveler / Workers
Software Solution
A Perfect Partner • Dynamax will centrally manage your
digital signage project from conception to completion in partnership with our global network of partners to provide you with:
• Full training for staff, ensuring you get the most from the network
• Competitive screen sourcing and selection
• Effective screen positioning• Installation• Maintenance• Content distribution server and
Communication• Network management• Content creation• Advertising partners• Server rental
Architecture
Terminology
Your Content Here.jpg .bmp .swf .ppt .mov
.wmv .mpg .vobhttp:// rss, ticker, clock, TV
Scene
Playblock Screen Layout
Daypart
Node
Campaign Element
Scene #1
Scene #2
Scene #3
Scene #4
Scene #5
Scenes
Duration
LOOP
Real-time Thicker
Playlists
Real-time data feed
FeaturesContent• Building a screen layout• Stream live news feeds• Themes, wallpapers and templatesControl• The POVNG play-list creation can be
fully automated• The system can input and output
control commands to third party hardware and software
Reporting• POVNG provides ‘Traffic Light’
summaries of signage network health• Hardware can be monitored via SNMP
Protocols• Proof Of Play statistics
Web Interface• Access from any network connection• White Label option
Total Flexibility• Create specific time periods for audiences
– Morning (eg. 2 min Dwell time loop) – Lunch (eg. 5 min Dwell time loop)– Afternoon (eg. 1.5 min Dwell time loop)
• Create ‘Regions’ for your network– Physical locations that can be different Countries, Towns or even different
rooms within the same building. Target the right message to the right screen at the right time.
• Different content for different audiences
Instant Message Trigger
Schedule
‘Http’ or ‘Web Service’ trigger initiates instant play-out of the relevant scene
‘Http Request’ or ‘Web Service’ interrupt command passed to Media Players
1
2
FurtherBenefits
• Show current flight schedule, news, weather, traffic, Stocks & Shares etc...• Environmentally friendly - No paper or printing, auto switch off monitors• Allow different access rights to different sections of the screen content• Tailor content to the DWELL time (eg. Morning, Lunch and Afternoon)• Reduce maintenance and site visit costs• Centralized content management and detail reporting for billing• Scheduled Advertorial and personalised screen
Proven DeploymentsInternational Portfolio by Dynamax• Clear Channel • Titan Transvision (10+ yrs now JCDecaux)• BA – Heathrow Terminal 5• Norway Airports• And many more...
Indonesia Portfolio by Farabi Media• Citibank Indonesia• Infomedia Nusantara• Astra International• Halliburton Indonesia
THANK YOU
Vidiyama SonekhVidiyama@farabimedia.com
PT. Farabi Media NetworkGedung Gajah – ABC, Level 3A – Suite A1Jl. Dr. Saharjo #111Jakarta, Indonesia 12810P: +62 21 8303173, +62 21 8306738F: +62 21 8315405www.farabimedia.com
top related