Transcript
Flash Ethnograph(Ish)Deirdre Costello
Sr. UX Researcher @ EBSCO@deirdre_lyon
dcostello@ebsco.com
What Qualitative
Research Can Do
● Confirm & disprove assumptions
● Insight into other behaviors
● Empathy
COGNITIVEMAPPING
Prompt: Have 6 minutes? Draw me a map of the library.
Supplies● 3 colored pens - switch colors
every 2 minutes● Paper
Sample● 5 is fine● If you have time, repeat until you
start to hear patterns
Questions it can answer:● What’s bringing users in?● How are they interacting
with resources? ● What aren’t they using - and
why?
TOUCHSTONE TOURS
Prompt: Have a few minutes? Show me your favorite spot in the library.
Supplies● Notebook (for you)● Phone or camera for pictures
Sample● 5 is fine● If you have time, repeat until you
start to hear patterns
Questions it can answer:● What’s working?● What aren’t they using - and
why?● What are users proud of?
PHOTO DIARIES
Prompt: What did you bring to the library today? Take a picture!
Supplies● Notebook (for you)● Phone or camera for pictures
Sample● 5 is fine● If you have time, repeat until you
start to hear patterns
Questions it can answer:● What’s bringing users in?● How does the library fit into
daily life?● How do users find out about
library resources?
LOVE LETTER
"Geek Valentine: You R2 Cool!" by Betsy Weber is licensed under CC BY/
PROMPT● Think of an aspect of the library
that you love - or are having second thoughts about.
● Imagine it’s a person. ● Spend 10 minutes writing a love
letter - or breakup letter! - to that person.
● Send us a video of you reading it!
The #trenchUX version
1.Think of an experience you’ve had at a conference. ANY conference.
The #trenchUX version
2. Imagine it’s a person.
The #trenchUX version
3. Spend 2 minutes composing a love - or breakup! - tweet (140 characters).
The #trenchUX version
4. Read it out loud or tweet it! (@deirdre_lyon, #trenchUX)
The #trenchUX version
What do you think you could learn from a method like this?
Who thinks they could do qualitative research?
"Bambi vs. Godzilla (211/365)" by JD Hancock is licensed under CC BY
BE NOT AFRAID
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