Transcript
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A great story!
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Re-energizing and transforming ….
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A great Brand History …
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A beautifull Time line
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Perspective & Promise
Status 2011Sales & Opportunity drivenNo Brand messageSuitsWholesaleBad reputation• Bad delivery's• Quality issuesLow distribution• Fragmented & small• Setpoint (25%)Declining Brand awareness (55+)
Promise >2015Brand & Strategy drivenClear Brand message & valuesTotal Formal collectionOmni channelBest in class reputation• Delivery & always in time• Quality better than expectedPremium & Mid distribution• High minimum & large ControlledGrowing Brand awareness (35)
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Achievements last five years
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Achievements last five years - Brand
Build a new brand strategyRe-vitalized the Brand / restored the reputation
Developed a retail -marketing concept for WS clients Started Branded web-site
Started local sponsorships
Opened BrandstoresRotterdam, Amstelveen, Antwerp
Marketing push in 2014Collaboration with KNVB
Launched premium Humberto tailored by Van Gils collectionOpened flagshipstore in Amsterdam
2011
2012
2013
2013
2014
Globally Over 20 million vieuws!
2015
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Achievements last five years – Distribution From purely wholesale to multi channel
Re-organized distribution network
Opened first SIS at Inno (Be)Entered CanadaStarted Controlled distribution – key acc
Opened Brandstores Rotterdam, Amstelveen, AntwerpBack in Bijenkorf, opened Outlet Rosada
Started Online shopStarted WE tailored by Van Gils
Focus on Benelux, Nordics and Canada
Opened Flagshipstore Van Baerle AmsterdamLaunched Online shirt configurator
2011
2012
2013
2014
2014
2015
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Achievements last five years – Product from suits to a formal coordinated collection
Builded a formal coordinated collection
Started with shirts from zero to 80.000 shirts in 2014
Started a Van Gils MTM collection
Introduced a strong NOOS collection in Suits and Shirts
Consistent in Style and Signature
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Achievements last five years - Other
Adjust HQ FTE’s after closing of SETPOINT stores
Consistent deliveries (always in time)
Stock management via own outlets and Warehouse sale
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Be sure, the story continues ….
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