Five Sources of Influence: Creating Long Lasting Behavior Change
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FIVE SOURCES OF INFLUENCE: CREATING LONG LASTING BEHAVIOR CHANGEKristin Pace, Ph.D.
BEHAVIOR CHANGE
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ECOLOGICAL MODEL OF BEHAVIOR CHANGE
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PRE-CONSIDERATIONS Formative Research Theory-driven
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INDIVIDUAL Audience segmentation
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INDIVIDUAL Message quality
Vivid, believable, relevant, understandable provides an action, presents novel information
Message exposure
INTERPERSONAL Social networks
Diffusion Social support
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ORGANIZATIONAL Recognize organizational influence Be a leader Create strategic partnerships
COMMUNITY Adopt a social norms approach Build collective efficacy Build social capital
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PUBLIC POLICY Don’t forget to think local Include enforcement in messages
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CONCLUSION
CONTACT INFORMATIONKristin Pace, Ph.D.kristin.pace@kingcounty.gov(206) 263-1469
Public Health-Seattle & King CountyLocal hazardous Waste Management Program
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