Five Slideshare Truths: Part I (Lessons from Authoring 50 Decks & Earning 200k Views
Post on 12-Jul-2015
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FIVE SLIDESHARE TRUTHS
1 WHERE DO VIEWS COME FROM? 2 Where do customers come from?
FIVE SLIDESHARE TRUTHS Part One
ANSWERs to two Questions
PLUS
SlideSHARE CREDENTIALS
50 decks published
200k views earned
Multiple awards
Top 1% producer
KeyNoTE AUTHOR
5 Slideshare Truths
1. Build & BENCHMARK Your Body of Work
2. Experiment to learn
3. Embrace SELF-SERVICE
4. Trash brand rules
5. BREVITY WINS
1 Build & BENCHMARK Your BodIeS of Work
A body of work is 1st step to CONTENT Mastery
Create 50+ DECKS , slides, videos , graphic etc
I’ve created a 50+ on Listly, Slideshare & YouTube
BODY OF WORK enhances all forms of content networkS/ MEDIA types
(many reasons why)
2nd step is to benchmark across platforms to learn & REFINE FORMULAS
VS
BODY OF WORK COMPARE RESULTS Benchmark your media
Views EmbedsFansBody of Work
50500+
50
200k540k
60k
15001500
73
1001000
10
*
% Views
25%45%
77%Follows (Fans)* On Listly fans = helpers (these people contributed to my body of work by suggesting or voting)
% Views via Embed** Embedded media can be on your blog (ie OWNED MEDIA and on other blogs (EARNED MEDIA)
These are my summary content metrics
Platform * *Slideshare
Listly
YouTube
YOU WIN WHEN YOU LET GO (& embrace embeds)
if 75% of your slide views on are Slideshare 25% are not
if 55% of your list views on are Listly 45% are not
if 23% of your video views on are YouTube 77% are not
YOU WIN. MEDIA PLATFORMS GET YOU MORE EXPOSURE
Benchmark YOUR BEST PIECE TRANS PLATFORM
Total ViewsContent Name
THE LOVE CONNECTION: How to create content ..
Twitter Bootstrap Alternatives
28.3k
76.5k
1.9k
0.9k
The Origins "ReGifting" 47.5k 33k
Platform
Slideshare
Listly
YouTube
Embed Views
SHOCK FACT MEDIA PLATFORMS WORKPEOPLE FIND YOU In many ways
TRAFFIC COMES FROM MANY SOURCES
We all have unique media / learning NEEDS / PREFS
You need to let go and embrace Media Platforms to enjoy this exposure
You a blog (owned media) & outposts ( i.e. SOCIAl & EARNED & PAID) to facilitate this
The RISE OF Embeds & MEDIA PLATFORMS
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
YOUTUBESCRIBD
SLIDESHARESOUNDCLOUD
LISTLYINSTAGRAM
FLICKR
VINE
Platforms make it easier to manage your media & for others to embed & share it too
key Metric: time to Author
When thinking about building a BODY OF WORK consider TIME TO AUTHOR by MEDIA & learn how to DESIGN FOR REUSE
2 Experiment to Test
Nobody can predict content success
Create straw-man
theories/models, then break, rebuild & repeat
!
!!
3 Embrace SELF-SERVICE
Content must be FOUND
to solve problems
People seek your
content when they
feel PAIN
Publishing lets people find your content on
their timeline
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4 Trash brand rulesGive each piece of content
visual identity to be:
1. Memorable
2. Share worthy
Work on Title/Theme/Look
Use unique fonts, colours, themes & images (purchase / credit as needed)
5 BREVITY WINSLess Content = More Impact
= less to SKIM
= More memorable
Don’t be afraid to revisit/rework old ideas (or come back with 5 more points)
Don’t bury ideas on slide 27
Don’t make readers think!
Try THIS
Try THIS
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