Transcript
Fitness Marketing Systems, LLCExclusive US South Central Distributor for Les Mills
Fitness Facilities - 3 Key Challenges
Saturday February 20, 2010 Fitmarc Spring Fest | Arlington, TX
3 Major Challenges FacingFitness Facilities Today
1. Competition
How Do You Compete ?
How to Compete =
What You Are Good At +
Market Need +
Resources “Confront the Brutal Facts”
What Are You Good At ?
Or
Specialization Improves Competitive Effectiveness
What is the Market Need ?
Given resources how can you compete ?
Low End & Limited Features High End & Full Features
Competition is NOT JustOther Facilities
2. Recruiting & Developing Quality People
Finding Quality People Is Getting Harder
US Department of Labor Predicts 40% Shortage of Fitness Instructors by 2012
How Do You Attract & Develop
Better People ?
with tools like education, expertise, training & systems
3. Limited Resources
How Can You Drive Sales Without Resources ?
Do More With Less - How ?
Prioritize - Smart Choices
What is the ROI on This ?
cost $6,000 : lifetime 3 years : inspired participants = 0
Where is the Budget for This ?
How Can You Overcome These 3 Challenges ?
Competition
Limited Resource
s
Quality People
A solution that economically addresses all
3
Competition
Limited Resource
s
Quality People
Experience OrientedDifferentiatesTargets Specific GroupsProven Retention & Acquisition
Customizable MarketingSupport ResourcesTools & Systems
Exceptional TrainingCareer PathTools & Expertise
Fitness Marketing Systems, LLCExclusive US South Central Distributor for Les Mills
Round Table LunchSaturday February 20, 2010 1:45 p.m.
Fitmarc Spring Fest | Arlington, TX
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