Fip lezing Istanbul deel 3
Post on 01-Nov-2014
666 Views
Preview:
DESCRIPTION
Transcript
Part 4 // Engaging websites
• What are engaging websites?
• Why be engaging?
• How can you be engaging?
• Examples
StepFree | Social media consulting
StepFree | Social media consulting
Well...what is it….?
Photo by : Eleaf
StepFree | Social media consulting
Interactive
Captivating
Convenient
Interesting
Usable
An engaging website is?
StepFree | Social media consulting
Repeat traffic
Photo by : dmuth
StepFree | Social media consulting
Why be engaging?
Get Attention !!1
Photo by : clearly ambiguous
StepFree | Social media consulting
Keep them coming / Loyalty
Photo by : indichick7
2
StepFree | Social media consulting
“if a site is made in a way that users run away right away, then
chances are that we might not be recommending it as much as other sites that users like."
SEO3
StepFree | Social media consulting
Eventualy: More members or revenues!
Photos by: AMagill
StepFree | Social media consulting
How to be engaging ?
Value!
Photos by: Wandering Magpie
StepFree | Social media consulting
Design
Usability
Content
Interactivity
Measurements
How to be engaging ?A
B
C
D
E
StepFree | Social media consulting
‘Keep the design free of clutter’
A DesignW3C
Photo by: i-marco
StepFree | Social media consulting
Gives you more control
of their behaviour!
Ads
No white
Useless images
Lot of text
StepFree | Social media consulting
Source: www.useit.com
‘Usability is a quality attribute that assesses how easy user interfaces are
to use. The word "usability" also refers to methods for improving ease-of-use
during the design process’.
StepFree | Social media consulting
B Usability
‘Use’= ability to do things
= use and usefulness
‘Ability’
StepFree | Social media consulting
Quality components• Learnability
• Efficiency
• Memorability
• Errors
• Satisfaction
Source: www.useit.com
StepFree | Social media consulting
StepFree | Social media consulting
KK II SS SSKeepKeep ItIt StupidStupidSimple,Simple,
StepFree | Social media consulting
StepFree | Social media consulting
Quality, interesting
Give away content Whitepapers, manuals etc. schould we do this?
Keep them coming
Storytelling
C Content
12
34
StepFree | Social media consulting
Feedback
Video
Games
Polls Blog
D Interactivity
Forum
Sharing
Networking
Live chat
StepFree | Social media consulting
Feedback
Feedback
StepFree | Social media consulting
Video
StepFree | Social media consulting
Games
FI: Young kids learn about Pharmacy
StepFree | Social media consulting
PollsDo you think the UK is handling the H1N1 flu correctly?
Yes
No
StepFree | Social media consulting
Blog
StepFree | Social media consulting
Forum
StepFree | Social media consulting
Sharing
Photo: Ed Yourdon
StepFree | Social media consulting
Networking
None of you memberorganizations has a REAL Social network tool….how
great would it be if FIP integrated that for all of you? The base is
already there!
StepFree | Social media consulting
Fip Net-work?
I Vote Yes!
StepFree | Social media consulting
Live Chat
StepFree | Social media consulting
Ask them, let them know that you encourage interactivity!
Photo: FaceMePLS
E Measurements
StepFree | Social media consulting
‘Measuring = Knowing’
StepFree | Social media consulting
StepFree | Social media consulting
MAKE THEM
YOURA PART OF
COMPANY!
StepFree | Social media consulting
ExamplesMarriot
BMW
007Shell
StepFree | Social media consulting
Marriot Hotel – Next generation room
StepFree | Social media consulting
StepFree | Social media consulting
StepFree | Social media consulting
BMW car configurator
StepFree | Social media consulting
StepFree | Social media consulting
StepFree | Social media consulting
StepFree | Social media consulting
Shell LiveWIRE
StepFree | Social media consulting
StepFree | Social media consulting
Cases from pharmacy ? Searching.. Searching..
Photo: jeffmcneill
StepFree | Social media consulting
It was difficult to find good cases….
StepFree | Social media consulting
StepFree | Social media consulting
Blog
StepFree | Social media consulting
Lot of profiles!
StepFree | Social media consulting
What’s behind the profiles..?
StepFree | Social media consulting
Good points!
StepFree | Social media consulting
No real communities?
Photo: Luc Legay
StepFree | Social media consulting
ConclusionsJust little engagement
Lot of terrain to win!
Design (W3C)
Usability
Start with the base: design /usability, than interactivity!
StepFree | Social media consulting
Help?
Linkedin.com/in/sjefkerkhofs
Twitter.com/sjefkerkhofs
Tel: +31648360649
Mail: sjef@stepfree.nl
I’m here for you !
StepFree | Social media consulting
Part 5 // Presentations
• Netherlands – Niels van Haarlem
• FIP – Myriah Lesko
• FIP – Myriah Lesko
• FIP – Oliver van der Spek
StepFree | Social media consulting
Netherlands : ‘Building an engaging journal’
FIP : ‘Makeover of the International Pharmacy
Journal for Better Visibility’
FIP : ‘Building a new website’
FIP : ‘Building an online Discussion Forum on the FIP Website’
top related