Finding influencers: the who, the why and the how (webinar)

Finding Influencers: The who, the why and the how

Jasmine JaumeProduct Marketing Manager

jasmine@brandwatch.com@tales_of_cake

Joel WindelsMarketing Manager, EMEA

joel@brandwatch.com@linkyeah

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• What is an influencer?

• How does influencer marketing work?

• How to identify influencers online [demo]

• Q&A

Coming Up

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• Ask questions in the session chat

• Tweet about our discussion:

A copy of this presentation and a recording of this webinar will be made available after the webinar

Don’t be shy/ We’d love your participation

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What is an influencer?

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What is an influencer?

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The party analogy

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How does influencer marketing work?

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5.3xMore likely to buy from a social peer*

15%Of customers have significant social influence*

300%More sales by targeting just the influencers than targeting everyone

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What is the point?

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*Data by Sony

Types

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The rocket launcher

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The sniper

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Types of influencer

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Examples

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Ford’s Twitter influencers

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Filippo Berio

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Men and Women, ages 25-39

Use Olive Oil once per week or more

Live in 15 Priority States

At least 250 bloggers

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Filippo Berio

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1mConsumers reached, an average of 362 per agent

286Blog posts published

So, how to find

them?

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Q&A

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More questions? Get in touch

Find more content here:

Email contact@brandwatch.com

Web www.brandwatch.com

Twitter @brandwatch

Google+ plus.google.com/+Brandwatch1

Facebook www.facebook.com/Brandwatch

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www.brandwatch.com/tag/influencers