Find Your Audience with Behavioral Targeting (Mariefi Tranopoulou - Thinkdigital)

Find your audience with Behavioral Targeting.

Your message is most effective if it lands with the right people.

Source: Microsoft Advertising Data – January 2015

To help you find them, Microsoft starts with the most diverse set of user data signals at scale from more than 500 million user IDs globally. We pinpoint people who express interest in products or services, then group them into behavioral segments.

The Value of Microsoft Audiences.

SOCIAL ONLINE39% say that they feel

the need to check social networking sites

every day

INTERNET FIRST49% say that when

they need information, the first

place they look is the internet NEED TO BE

CONNECTED ON THE GO

30% say that they couldn’t live without the internet on their mobiles

ONLINE SHOPPING40% say that

shopping online makes their live

easier

OUR MSN AUDIENCE IS MADE UP OF

INTERNET ADDICTS

ONLINE RESEARCHERS

46% say that they look on the internet for information before buying a product GAIN INSIGHTS

FROM OTHER’S EXPERIENCES

49% more likely to be influenced by

comments/reviews posted online

SHARE THEIR EXPERIENCES49% more likely to post comments or

reviews online

OUR MSN GR AUDIENCE

LIKES TO EXCHANGE EXPERIENCES ONLINE

Source : Greece TGI 2015 (Apr 14 - Mar 15)

NEW AGE MAKEUP

43% more likely to be interested in new pioneer cosmetics

HEAVILY INVESTED IN PERSONAL

PRODUCTS35% say that they spend

a lot of money on toiletries and cosmetics for

personal useTOILETRIES SELECTION

47% say that it is important to choose

the brand of their toiletries

OUR MSN GR AUDIENCE FEELS THAT

PERSONAL GROOMING IS IMPORTANT

Greece TGI 2015 (Apr 14 - Mar 15)

OUTFITTED WITH DESIGNER WEAR55% more likely to wear

designer clothes37% more likely to wear

designer watches

FASHIONABLE51% say that they like to keep up with the latest fashion

UPDATED WARDROBE

46% say that they buy new clothes

every season

LOVES SHOPPING

FOR CLOTHES44% say that they

really enjoy shopping for clothes

OUR MSN GR AUDIENCE ARE MADE UP OF

FASHIONISTAS

Greece TGI 2015 (Apr 14 - Mar 15)

OUR SKYPE GR AUDIENCE IS

PASSIONATE ABOUT TECHNOLOGY

TECHNOLOGY IS IMPORTANT

40% more likely to try to keep up with

technology

SMARTPHONE SAVVY

189% more likely to access the internet through their mobile

phones HIGH TECH HOMES

55% feels that it is important that their

home is equipped with the latest technology

GADGET LOVERS

52% love buying new gadgets and

appliances

Greece TGI 2015 (Apr 14 - Mar 15)

ONLINE PURCHASES158% more likely to have bought

clothes or shoes online354% more likely to have bought holidays or airline tickets online

292% more likely to have bought show tickets online

ONLINE SHOPPERS

226% more likely to go online to buy

products

ONLINE RESEARCHERS

53% say that they look on the internet for information

before buying a product

OUR SKYPE GR AUDIENCE IS MADE UP OF

ONLINE SHOPAHOLICS

Greece TGI 2015 (Apr 14 - Mar 15)

HOLIDAY PLANNERS

53% say that they enjoy planning

holidays

EXPLORERS51% say that they try

to go to different places on holidays

TRAVEL JUNKIES

54% say that they love travelling

abroad

OUR SKYPE GR AUDIENCE

LOVES TO SEE THE WORLD

NEED TO BE CONNECTED ON

THE GO33% say that they

couldn’t live without the internet on their

mobiles

INTERNET FIRST46% say that when

they need information, the first place they look is the internet

SOCIAL ONLINE41% say that they feel the need to

check social networking sites

every day

OUR OUTLOOK.COM GR AUDIENCE IS MADE UP OF

INTERNET ADDICTS

Greece TGI 2015 (Apr 14 - Mar 15)

ENGAGE IN INVESTIGATIVE

SPIDERWEBBING

36% have searched the internet for products they

see advertised while watching TV

DEPEND ON INFORMATION FROM

THE INTERNET

47% feel that the internet allows them to better

understand the advantages of the product or brand

ONLINE RESEARCHERS

45% say that they look on the internet for information before buying a product

OUR OUTLOOK.COM GR AUDIENCE

RESEARCHES ONLINE FOR PRODUCT KNOWLEDGE

Greece TGI 2015 (Apr 14 - Mar 15)

ALWAYS ON THE LOOKOUT FOR HOME IMPROVEMENT IDEAS43% say that they are always looking for ideas to improve

their home

KEEN ON REDECORATING THEIR HOMES

34% say that they like to redecorate as often as

possible

OUR OUTLOOK.COM GR AUDIENCE IS MADE UP OF

HOME IMPROVEMENT JUNKIES

Greece TGI 2015 (Apr 14 - Mar 15)

The Value of Targeting Microsoft Audiences (BT)

Insight drives result

By delivering your message to your target audience alongside premium content, during their most meaningful connections, with impactful creative targeting solutions, you empower more successful campaigns.

Behavioral targeting delivers highly relevant ads to a receptive, action-defined audience

Examples of Lift By Segment.Case Studies on Behavioral Targeting

Examples of average lift driven by a selection of BT segments. Based on internal testing on Microsoft Media Network using live advertisers.

The higher relevance of BT ads often results in increased click-through rates (CTR) when compared to untargeted campaigns. 

Fashion And Beauty

215% average lift in

CTR.

Luxury Car Researchers

210% average lift in

CTR.

CruiseSeekers

94% average lift

in CTR.

EuropeTravelers

2.401% average lift in

CTR.

Appliance Shoppers

2.616% average lift in

CTR.

Smart Phone Shoppers

185% average lift in

CTR

How do we find the right people?We blend information from some of the following unique data sources: 

Network Site Visits

MicrosoftNetwork Data

Keyword Search

Profile Data

SegmentUsersRecencyData

Audience Segments Are Here

Microsoft AudiencesGR BT Parents

Monthly Inventory: 15M IMPRESSIONS

GR BT – Parents Lifestages

• παιδί /παιδιά• σχολείο /σχολικός• νηπιαγωγείο • δημοτικό• γυμνάσιο• λύκειο• θέατρο

• παιχνίδια• θηλασμός• νταντά• φύλαξη παιδιών• κ.α.

Gender

Keywords

34%

38%

28%

Unknown*

Source: Microsoft Advertising Data – January 2015 *No declared gender nor enough data to make an inferred gender

Reach Parents, to drive online engagement and build brand loyalty that leads to repeat purchase.

Microsoft AudiencesGR BT Health & Fitness Enthusiasts

Monthly Inventory: 100M IMPRESSIONS

GR BT – Health & Fitness Enthusiasts Lifestyle

• μαραθώνιος• διατροφή• δίαιτα• under armour• yoga• πιλάτες• lululemon

• bmi• κ.α.

Gender

Keywords

33%

38%

29%

Unknown*

Source: Microsoft Advertising Data – January 2015 *No declared gender nor enough data to make an inferred gender

Users researching active lifestyle, exercise & nutritional content.

Your target consumers are health & fitness lovers, looking for ways to enhance their lives, with Brands such as yours!

Microsoft AudiencesGR BT Travel Enthusiasts & Travel Seekers

Monthly Inventory: 100M IMPRESSIONS

GR BT – Travel Enthusiasts & Seekers Travel

• Ταξίδι /προορισμοί• aegean air /olympic air• tripadvisor• ryanair• ξενοδοχείο• διακοπές• kayak

• easyjet• booking.com• swiss air• alitalia• emirates airlines• κ.α.

Gender

Keywords

Users who travel frequently as a hobby or searching for travels.

33%

38%

29%

Unknown*

Source: Microsoft Advertising Data – January 2015 *No declared gender nor enough data to make an inferred gender

You are looking for a frequent traveler or the enthusiast that is searching for the next trip!

THANK YOU!

mariefit@thinkdigital.net