Transcript
jeanabertoldi.com
A Personal Portfolio Website
Goals
• Showcase my resume, projects, and
skills
• Create “brand” credibility
• Reach potential employers
Purpose• Target Audience: Potential employers or
anyone considering working with me in
some fashion
• Significance: Viewers will be able to check
out what my style is like, what skills I have,
etc.
• Uniqueness: I am the only me (I hope)!
Content• Home: Info about me, menu of links to other pages
• Clips: Articles I’ve written
• Multimedia: Photographs, slideshows
• Design
• Resume
• Blog: To talk about projects, share some of my
experiences
• Contact: Email, phone, social media
Features
• Photo Gallery (Multimedia)
Features
• Twitter widget (Home)
Features• Interactive resume timeline or Scribd
resume
Features
• Blog
• Will include
sharing
options for
social media
Features• Contact form
And here it is…
Writing Portfolio Page
Marketing: Action Plan
– Twitter reaches a lot of people, and I already
have an account with a few followers
– Focus on promoting my portfolio to start
building a reputation and “get the word out”
– Hope to gain a few visitors per tweet—any
visitors but especially people involved in media
Marketing: Action Plan
– Create an email signature with the URL to my
website
– If I am interacting with someone through email,
there’s a good chance I’d like them to see my
site
– Hope to get one or two visitors per week from
this method
Marketing: Implementation
• Twitter, Email, and later, Facebook
Marketing: Results• Twitter and Email weren’t producing
fantastic results
Marketing: Results
• …so I threw Facebook into the mix with a casual,
silly message and got much better results
Marketing: Results• 33 unique visitors• Monthly increase• Bounce rate isn’t too shabby
Marketing: Results• 32 visits through social media vs. 12
direct visits
Marketing: Results
• Most visits came from Austin and Reno
(my hometown), unsurprisingly—but I also
had visits from various other cities
Marketing: Results
• My about page had the second-most visits.
Now I feel self-conscious.
Marketing: Conclusion
• When starting from the ground up in
marketing—especially if you’re
marketing yourself—it seems like a
good idea to start with
friends/acquaintances (Facebook) to
produce the best initial results.
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