Transcript
Selected Business Article:
“The design
firms pioneering
space suit
fashion” http://www.bbc.co.uk/news/business-
23947790
Mariana Martinez Professor Klinkowstein
-Russian man owns space
suit company
-Humble beginnings
challenge success
-Innovative design brings fame
Mariana Martinez Professor Klinkowstein
Mr. Southern shows off suit to NASA
Mariana Martinez Professor Klinkowstein
Personal Ethnographic Research
-Marketing students analyzed
products
-Each student wrote down particular
details of product
-They noticed what aspects made
each product different
Mariana Martinez Professor Klinkowstein
-Jennifer analyzed
restaurant cup
-Noticed how font
adds to character
of restaurant
-Neutral colors
suggest laid back
environment
Mariana Martinez Professor Klinkowstein
Interview With Jennifer Q: Do you know what type of business you
want to start?
A: Yes, I want to open my own restaurant
Q: What types of hardships do you think
you will face through this process?
A: The biggest challenge is standing out
from the crowd and being different from
all the other restaurants
Mariana Martinez Professor Klinkowstein
Interview With Jennifer cont.
Q: How do you plan to achieve
this?
A: I’m not sure yet, I know that
every detail counts and I hope in
the future I will be able to know how to stand out.
Mariana Martinez Professor Klinkowstein
Mariana Martinez Professor Klinkowstein
-Arielle
connected the
graphic with the
product
-Product ties
history with
quality
-Picture makes
product stand out
Mariana Martinez Professor Klinkowstein
Interview With Arrielle Q: What type of business do you want to
open?
A: I want to start my own fashion line
Q: What challenges do you think you
might come across?
A: I think being unique from other
fashion lines, and getting my name out there.
Mariana Martinez Professor Klinkowstein
Interview With Arrielle Cont.
Q: How do you think you will
overcome this challenge?
A: By continuing to learn more
about design and thinking of
what types of clothing people
want most.
Mariana Martinez Professor Klinkowstein
Conclusion 1.The people interviewed
were unsure of how to stand
out among other businesses
2.A challenge with
entrepreneurship is being
unique
3. One way to over come this
is by reflecting how your life
can be better and
implementing that problem
into a business
Mariana Martinez Professor Klinkowstein
Arch
Mariana Martinez Professor Klinkowstein
Mariana Martinez Professor Klinkowstein
Black And White
Mariana Martinez Professor Klinkowstein
Bright
Mariana Martinez Professor Klinkowstein
Monochrome
Mariana Martinez Professor Klinkowstein
Dark
Mariana Martinez Professor Klinkowstein
Diagonals
Mariana Martinez Professor Klinkowstein
Using robotic arms the iCloset stores clothing
electronically. Inserting the garments
captures a picture and each clothing can be
accessed through the screen and dispensed
when necessary.
Mariana Martinez Professor Klinkowstein
Mariana Martinez Professor Klinkowstein
Comfort
Straight Forward
Modern
Robotic
Time saving
Tag Line
Mariana Martinez Professor Klinkowstein
1.Works like a dream
-Ambien
2. Do more – American
Express
3. Life's Messy! Clean it
up -Bissel
Mariana Martinez Professor Klinkowstein
Mariana Martinez Professor Klinkowstein
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