Final Client Presentation - Phi Sigma Pi
Post on 25-Dec-2014
165 Views
Preview:
DESCRIPTION
Transcript
Recruitment Strategies
So…an honors fraternity, huh?
Yep.. It’s a legitimate thing,
We read…
We lead…
And we succeed.
What’s there not to like?
I’ll tell you!
NOTHING
but sadly enough… we do have one small issue
We’re an honors fraternity
So we may not receive as much rush or recruitment traffic as other fraternities
Mostly due to lack of recognition
So, how do we fix this?
We increase our recognition!
And HOW do we do this?
With 3 things we don’t currently have
3
1. Informational Brochure
2. Recruitment Adviser business card
3. More effective rush flyers
Our reputationIs important
So we need to market ourselves the way we want to be seen
As readers
As leaders
And as successful people
So we let the kids k
now what we’re
all about!
Brochure
To let people know our values and benefits of becoming a brother
To make communication that much simpler and efficient
BusinessCard
Recruitment Flyer
To be releasedlater
If we could have these things, we could have much larger rushing numbers and thus an even stronger pledge class semester to semester.
Problems in production?
NOPE!
My ideas are simple enough to not produce ambiguity
And effective enough to get the job done
With the right amount of logic to draw attention
Overall, Phi Sigma Pi offers extensive benefits… but it can’t do this without being known to potential candidates.
These deliverables s
hould prove to
incre
ase
recruitm
ent and re
sult in st
ronger pledge cla
sses
but… WAIT….
Don’t forget about the recruitment flyer coming Monday
top related