FIM seminar - Social Media and Big Data

SOCIAL

MEDIA AND

BIG DATA

SOCIAL AT THE HEART OF YOUR BUSINESS

IN 1996 IT TOOK 25

MINUTES TO DOWNLOAD

A SONG

NOW WE STREAM MUSIC

ON OUR MOBILES IN

SECONDS

YOU MAY REMEMBER

PHOTO ALBUMS

58 PHOTOS UPLOADED

TO INSTAGRAM EVERY

SECOND

PEOPLE USED TO WRITE

THEIR HOPES AND

DREAMS IN A DIARY

NOW 87.8 MILLION

OVERSHARE ON TUMBLR

4 BILLION HOURS OF

YOUTUBE VIDEO (NOT

TV) WATCHED MONTHLY

729,571 MESSAGES PER

MINUTE ON SINA WEIBO

NEW YEAR 2013

BRANDS RECEIVE 34,722

LIKES EVERY MINUTE OF

THE DAY

30 BILLION PIECES OF

CONTENT ARE SHARED

ON FACEBOOK MONTHLY

THE WORLD IS GOING

THROUGH A PERIOD OF

PROFOUND CHANGE

THE CHANGE IS DRIVEN

BY TECHNOLOGY AND

THE INTERNET

THIS HAS MEANT A 120%

INCREASE IN DATA

EVERY YEAR

“BIG DATA” DESCRIBES

THIS GROWTH IN

INFORMATION

EVERYTHING IS NOW ON THE

INTERNET.

THE INTERNET HAS A LOT OF

DATA.

THEREFORE, EVERYTHING IS

BIG DATA.

MUCH OF BIG DATA IS

SOCIAL DATA

FACEBOOK PROCESSES

2.5 EB PER DAY. THAT’S

150M IPHONES.

“640KB SHOULD BE

ENOUGH FOR ANYBODY”

– BILL GATES, 1981

THIS MAN HAS MADE A

LOT OF MONEY FROM

BIG DATA

WHAT CAN

YOU DO

WITH BIG

SOCIAL

DATA?

HSBC MINE SOCIAL

MEDIA PROFILES TO

MANAGE CREDIT RISK

NETFLIX PERSONALIZE

CONTENT FOR

CUSTOMERS

AMAZON DYNAMICALLY

PRICE AND RECOMMEND

PRODUCTS

BLOOMBERG TRADE

FINANCIAL MARKETS

USING SENTIMENT

OBAMA BECAME

PRESIDENT OF THE USA

NIKE CAMPAIGN ROI UP

127% USING SOCIAL

DISPLAY REMARKETING

WHERE ARE

WE IN

VIETNAM?

SOCIAL SITS IN THE

SILO

66% of businesses feel that their social strategy is not

connected to business outcomes.

72% feel that they have a do not have common vision for

social media, where lines of business and business functions

work together.

88% do not have a plan that looks beyond the next year.

49% said that top management were “informed, engaged and

aligned with their companies’ social strategy.”

WE DON’T DEFINE

SOCIAL ROI CORRECTLY

MEASURING THE RIGHT

THINGS IS CRUCIAL

LOOKING AT A WIDER

VIEW OF SUCCESS

ALLOWS FOR FULL ROI

YOU MUST

FULLY

MEASURE

SOCIAL!!!

REDEFINING SOCIAL ROI

IS ACTUALLY QUITE

EASY USING A DMP

DMP

Ecommerce

Website

Social

Search

Mobile

Offline Purchase

A DMP ALLOWS YOU TO

DO THREE SIMPLE

TASKS

DMP

Organize data so you can

use it

Create actionable

insight

Connect to other

marketing platforms

USING BIG SOCIAL DATA

IN A DMP WILL DRIVE

ROI

Business

• Product

• Insight

• Personalization

Marketing

• Email

• Display

• Content

FINAL

THOUGHTS

SOCIAL CAN SIT AT THE

HEART OF YOUR

BUSINESS

DMP technology can drive change

Think continuous evolution, not instantaneous

Align social goals with your individual

business goals

Sell the concept internally

Create one team for big data

Use your own data supplemented with

third party data

3 IMMEDIATE

TAKEAWAY ACTIONS

Remarket your Social activity during campaigns

1 Ensure Social is fully tracked and sharable

2 Investigate DMPs to connect Social

3

THE ISSUE IS NOT THAT YOU ARE

ACQUIRING LARGE AMOUNTS OF

DATA. YOU DEFINITELY HAVE BIG

DATA.

IT'S WHAT YOU DO WITH YOUR

BIG DATA THAT MATTERS.

HARNESSING AND USING

RELEVANT DATA IS KEY. THIS IS

THE VISION FOR BIG DATA.

THANK YOU