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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Fifty Shades of Black(Open Road)
Online Marketing/Mobile/Social Media/Retail DMA: Los Angeles
Project Manager: Sean Bellosean.bello@campuscircle.net
Overview of CampaignThis report recaps our marketing efforts for FIFTY SHADES OF BLACK. Our outreach included the following:
1. Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop2. Dedicated Emailing – To CC members in LA and a national email3. Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (19K+)4. Sweepstakes – Pages hosted on campuscircle.com5. Retail Promotion – La Brea Corridor Gift Pack giveaway for Valentine’s Day.
Package includes dinner for two at Bludso’s Bar & Que, For her - The Parlor Shave and Cuts on La Brea, For her – Mani/Pedi at Wynn Nail Salon.The campaign has 2,340 clicks (includes 1,233 bitly clicks), 4,000+ content related page to date.
Digital ad for the film
Banner AdvertisingBanner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Impressions to date – 890K+. Clicks – 1,106
Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Banner Advertising Stats
DedicatedEmail #1
Delivered (LA) – 20K+Opened – 1,687
Clicks – 283National Email – 90,000
Sweepstakes Page #1 - LA
Page Views– 1,521Entries – 800 to date
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status
Sweepstakes Page #2 – Nat.
Page Views– 757Entries – 335 to date
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status
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