FEU IABF Advertising Plan

THE ADVERTISING CAMPAIGN PLAN FOR

INSTITUTE OF ACCOUNTS, BUSINESS & FINANCEFAR EASTERN UNIVERSITY

MARKETROUPE ADVERTISING COMPANY

PRESENTED BY:

UniversityEastern

Far

Business & Finance

Institute of Accounts

The

AnalysisCompetitors

WEAKNESSESSTRENGTHS

THREATSOPPORTUNITIES

SWOTANALYSIS

Pioneer Business School in the Philippines

Poor enrollment processes in FEU-IABF.

Sending of student leaders in countries abroad for academic purposes. It is also a way for the student leaders to promote the university.

Other colleges/universities offering better quality of education for students resulting to heavy competition

MARKETTARGET

Graduating High School Student

Parents of the High School Student

Primary Target

Secondary Target

Service Positioning Statement

FEU-IABF is positioned as one of the leading

and pioneering business school in the Philippines

for most of the middle classes.

USP

“DISOVER SOMETHING BIG”•Quality degree programs to choose on.•Professors know what they are teaching.•Actual business simulation of projects.•Superior on-the-job training program for graduating students.•Masteral and Doctorate Professors•Renovated buildings and classrooms•Improved gadgets and facilities•AFFORDABLE TUITION FEES

Target Person

• Trisha Mae R. De Leon, 15

• A graduating high school student at Colegio San Jose de

Alaminos

• An active tennis player

• Loves to draw and a member of sketch club but definitely

has a sharp mind for business.

• The eldest in the family

• She have a 2 siblings

• Has a mini-business in school where she sells handmade

accessories for her classmates.

• Willing to become a successful entrepreneur someday

• Aside from having a small business of her own she is also

one of the consistent honor students at their school

BRAVE

BIG

COMPETENT

SMART

Brand PERSONALITY

PRACTICAL

Presentation

of

Creative Materials

RECCOMENDED

SLOGAN

“DISCOVER SOMETHING BIG”

RADIO AD

TVC

AVP

PRINT ADS

Broadsheet & Magazine

PRINT ADS

POSTERS

COLLATERALS

LEAFLETS, FLYERS

BROCHURE

BUDGET SUMMARY

PRINT AD: POSTERS, BROADSHEET & MAGAZINE P 4, 588, 740.00TV AD: TV PARTOL & 24 ORAS P 5, 307, 000.00RADIO AD: LOVE RADIO & MAGIC 89.9 P 3, 000, 000.00COLLATERALS: BROCHURES & LEAFLETS P 300, 000.00SCHOOL CARAVAN P 800, 000.00AVP P 200, 000.00TOTAL: P 14, 375, 740.00OTHER EXPENSESAD STANDING COUNCIL FEES P 60, 500.00

Radio Ad Making 500.00Maintenance of Social Networking sites, Email, and websites 5, 000

monthly 60, 000.TRANSPORTATION P 150, 000.00TOTAL: P 210, 500.00GRAND TOTAL: P 14, 586, 240.00

THANK YOU FOR LISTENING!