Femina Wedding Times - Amazon S3 · 2015-01-23 · - Gurleen Puri, Celebrity Wedding Planner “Femina Wedding Times is a chic and slick magazine serving a very niche market. It is
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Growing Indian Wedding Industry
10 Million Weddings each year
Budgets pre-allocated by Families
Industry resilient to Economic Cycles
₹ 1.4 trillion Industry (est. 2012)
Growing @ 20-25% p.a.
An Opportunity too big to ignore!!!
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Celebration of a Lifetime
Life-long Planning
Year-long Preparations
Long Term Savings Spent
Average spends in millions
Largest Planned Spend after Education!!!
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Big Fat Indian Weddings – The New Trend
Great Platform to host One & All
Exhibition of Status & Prosperity !!!
Wedding – A Massive Consumption Opportunity
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Not one but many Grand events !!!
The Wedding Shoppers & Influencers
High involvement purchase process
Shoppers
To-be-weds, Parents, Relatives & Friends
Diverse & wide demography
Influencers
Close relatives & friends
Bollywood / fashion trends
Experts (beauty, fashion, travel etc.)
Limited reach of existing wedding magazines
Low circulation & frequency
Significant price points
Need for a unique solution to reach the TG
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How to cater to this large, growing & fragmented market
Femina Wedding Times – The Expert Wedding Guide
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About Femina Wedding Times
Launched in Jan 2o13
Monthly release; Free circulation with TOI
Rich editorial content:
Latest trends, Celebrity talks, Expert advice/tips, Reader connect
Target Group : To-be-weds, Parents, Friends & Relatives
Reach of a newspaper & quality of a magazine 8
24 issues released
8+ lakh mass circulation in 8 Cities
Successful free circulation model
Highest circulation in Wedding Segment
INMA award in new print product category (2014)
Femina Wedding Times – Scaling New Heights
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Delhi
Mumbai Pune
Ahmedabad Kolkata
Bangalore
Hyderabad
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W – Presence of Wedding Times
National Footprint of Wedding Times
W Chennai
Femina Wedding Times Advantage
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Specialized Solution for the Wedding Industry
Unmatched Circulation in the Wedding Segment
No barriers to reach TG as circulated free with newspaper
Selective circulation enables targeted reach to SEC A readers
Ability to localize ad content specific to markets
Digital & On-ground integration opportunities
What our Clients & Associates have to say?
“Femina Wedding Times is the only focused wedding magazine with the highest reach in this segment & is a unique concept which has immensely helped in reaching out the target group of customers.!!”
- P C Jewellers
“Femina Wedding times is a ready reckoner for all having weddings in their families. We are very happy with the editorial support and response which we have been getting from all across.”
- Gehna Jewellers
“Femina Wedding Times is the answer to international wedding magazines in India - a one stop shop guide for all high end wedding service providers ... Way to go !!”
- Gurleen Puri, Celebrity Wedding Planner
“Femina Wedding Times is a chic and slick magazine serving a very niche market. It is well designed. It is very informative and covers a wide spectrum of topics related to weddings.”
- Rajat Tangri, Fashion Designer
"I don't think anyone else has captured our story as Femina Wedding Times did. The magazine on a whole is a wonderful initiative as all its stories have a human element to them making it relatable and strikes a personal chord with the readers. Great idea by the Times Group!“
- Radhika Mukherjee, Singer Shaan’s wife 15
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