Fear Factor, Amazing Race, or Survivor: Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age
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John McDonaldChief Information Officer
Claremont University ConsortiumThe Claremont Colleges Library
The Claremont Colleges Library
September 16, 2011
Fear Factor, Amazing Race, or Survivor?
Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age
The Claremont Colleges Library
Claremont
Thank You!
Dancing with
the Stars
The Claremont Colleges Library
A bit about us…
The Claremont Colleges Library
“My own very deep hope is that instead of one great, undifferentiated university, we might have a group of institutions divided into small colleges - somewhat on the Oxford type - around a library and other utilities which they would use in common. In this way I should hope to preserve the inestimable personal values of the small college while securing the facilities of a great university.”
- James A. Blaisdell, 1923
Blaisdell’s Vision
The Claremont Colleges Library
Why Fear Factor, Amazing Race, Survivor?
Fear Factor: What scares me? What scares you?
Amazing Race: What opportunities are there for Libraries? Are they the same for
publishers?
Survivor: What ensures our continued relevancy? What features will allow us to
evolve?
The Claremont Colleges Library
What can the library do to stay relevant in the lives of the community?
Still relevant after all these years?
• Location• Space/Place• Collections• Access• Expertise• Free Wireless
The Claremont Colleges Library
Where’s all the money?
The Claremont Colleges Library
What is our identity: Collections or Services?
The Claremont Colleges Library
Evolution of Technology, Is it a Sprint or a Marathon?
The Claremont Colleges Library
Do we have enough stuff?
The Claremont Colleges Library
What should society publishers fear?
The Claremont Colleges Library
Where are the
authors
going?
The Claremont Colleges Library
The Big Deal: Still locking in libraries after all these years!
The Claremont Colleges Library
Who determines your prestige?
Photo: Scott Beale / laughingsquid.com
The Claremont Colleges Library
Where are our opportunities?
The Claremont Colleges Library
Collect information… but make it discoverable
The Claremont Colleges Library
Help users manage information
The Claremont Colleges Library
Technology in Libraries
Always innovative?
Always disruptive?
The Claremont Colleges Library
Subscriptions don’t matter, Usage does!
The Claremont Colleges Library
What will ultimately ensure our survival?
The Claremont Colleges Library
Evaluation…Assessment…
Return on Investment…
Do we know what value we provide?
The Claremont Colleges Library
Usage Based Pricing…and other creative models• It’s not pay-per-view.
• Pricing more like a Utility (e.g. Water, Gas, and Electricity)
• Not all Usage is Created Equal
• First Use = Content Fee
• Second (or more) use(s) = Convenience Fee
• Third (or more) use(s) = Utility Fee
The Claremont Colleges Library
Non-annual subscriptions?
• Access terms are flexible, especially term lengths
• Some resources are always needed, others for defined times
• Term lengths
• Short term rentals (one month, one semester, etc.)
• Turn on / Turn off content based on need
• On demand (by users, even?)
The Claremont Colleges Library
Drive them
to relate
d conten
t
The Claremont Colleges Library
New types of content and new formats
The Claremont Colleges Library
September 16, 2011
We have nothing to fear…we
just need to survive the
race.
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