Fashion Product Development

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Fashion Product DevelopmentElement 2

Tayba Imran 12085402

My target market was a young British Muslim girl who studies at university. I thought this would be the perfect diverse consumer as looking around the university there aren't many Muslim girls that cover themselves up as they are instructed to. This is why I have decided to make two similar A-line dresses as they would be loose and modest which would fit in perfectly with my theme. The aim is to make it look as innovative as possible.

My target market

Laser CuttingLeather

Sportmax – Spring 2013

Akris – Spring 2013

Vawk by Sunny Fong

Laser CuttingLeather

Alexander McQueen SS 09

‘Wearable Drawings’ by Elvira Hart

Laser CuttingRubber and Plastics

Layered rubber teardrops

Laser Cutting

MG & DYLAN – MontrealLaser cut rubber, Plexiglas, plastic and vinyl

Laser cuttingEnormous possibilities in

creating accessories, finishings and shoes.

Laser Cutting

Casa Mila GatesCutouts based on their unique design

3D ScannerA 3D scanner is a device that can capture and digitize any physical object using thousands of

measurements. To ‘scan’, these machines can use lasers, lights and x-rays. These devises come in

different size’s and there is purpose for them all.

3D ScannerThe 3D Scanner offers a wide range of benefits in producing garments for the industry. The full

body scanner in the University uses light to capture the model inside. After photographing a model, you receive a list of measurements than be used in many ways. You can integrate these files with different software's such as Gerber

and Optitex to simulate ‘to scale’ patterns and draping. Getting 3D picture of models in different poses can also be used to create

stencils for fashion illustration in CAD software’s. The measurements can be put into

manual pattern cutting.

3D Printing3D printing is an developing technology that is growing in popularity from place to place

around the globe. 3D printers can produce three dimensional objects as

easily as a paper printer can generate a document. With prices on the way down, 3D printing is set to revolutionize manufacturing in the

same way that the print press changed publishing.

At the moment there are several technologies that can form objects from digital designs designed on a

computer. Selective Laser Sintering uses as laser to combine tiny pieces of plastic, ceramic glass or metal. Another method, Fused Deposition Modelling, uses a nozzle to layer up

melted plastic. The earliest 3D printer models spray an adhesive binder onto layers of powder to

create an object.HTTP://WWW.YOUTUBE.COM/WATCH?V=DNIVRLQREI8

3D PrintingWhile used greatly by manufacturers and for prototyping new products, the use of 3D printers is only limited by

your imagination. It is heavily used in areas such as; cars, confectionary,

jewelry, personalized gifts and toys, buildings, drugs and medicine and

designing for home printing . The question becomes especially

pronounced in a highly innovative industry like fashion, where designers care so

deeply about form and texture, yet have such a high degree of creative freedom. Anna Wilhelmi, a natural creative and

copywriter turned fashion designer, always enjoyed “experimenting with styling, playing with unusual combinations of

clothing, colors and materials.” Now she’s using her flair for the unique, a fascination with American football, and 3D printing in her new collection titled: Go, Rags, Go!

HTTP://VIMEO.COM/68200436

Technical drawings

A line skirt

Kaftan top

Modelling on the stand

sizing

I will be using this sizing chart in order to create my dresses. These are not my own measurements but I will use these as a guide.

Pattern development

A line skirt This is the skirt front

This is the Skirt back

To construct this I used a KL skirt block size 12. I extended the hem by 36cm. For the fold over I extended the sides by 22cm.

Kaftan

For the kaftan I did not need to make a pattern piece as it is quite simple to make and modelling on the stand gave me a rough outline of how to do it. I got one metre of calico and drew on my necklines. I then cut them out and stitched the side seams.

Garment breakdown

Finished Garments

When analysing fit there are 4 important factors to consider, these are: grain, line, set and balance. -The grain relates to the draping of the fabric on the body. Ideally the warp should run straight down vertically or 45 degrees if on the bias. Both my garments hang straight and hang symmetrically on the body. -the line relates to the placement of seams and darts on the garment and how they are perceived. My darts are symmetrical on both on garments and sort of point to the area of greatest size which is the bust. My dart tips are also aligned equally. -The set is how smooth the fabric lies on the body without creasing. The dress made from the jersey material is a lot more smoother on the body than the dress made from calico. I think this is maybe due to the fabric characteristics, the calico also creases easily.-Balance is when the garment hangs evenly on the body. Both my hemlines form smooth continuous curves in the front and back of my garments and are parallel to the floor. Overall the garment is pleasing to the eyes.

Fit analysis

Kaftans are very popular amongst Muslim women as they are quite loose and modest. I decided to model a kaftan top instead of a long kaftan and put a sort of western twist on it. I was pretty happy with the way this turned out. As the fit was just right and it was quite pleasing to look at. However because I used calico it creased quite easily so I would most definitely recommend you only do prototypes in calico. My second garment was an A Line skirt which is also quite popular in the middle eastern world amongst Muslim women as you cannot see the shape of your legs in it. The front of the skirt I am very pleased with as it looks good and the draping is nice too. However when I put the waistband on, I did not measure the circumference of the hip properly so I was a little short of it at the back. However apart from this I was happy with the way the skirt turned out, I used jersey for this and even though it is a heavy fabric it is still quite drapey. Overall I was fairly pleased with both garments.

Evaluation