Falling Skies: The Last Resistance - A Social Game

Social App Combined with Gamification for AXN

Falling Skies – The Last Resistance

The Brief

• The Last Resistance, a series by Steven Spielberg focuses on the aftermath of a global invasion by several races of extra-terrestrials

• Create a virtual version of the Last Resistance by getting users to enlist armies and battalions to both JOIN and FIGHT the resistance

The Solution A Social Game that enables users to both FIGHT and RECRUIT friends to the Last Resistance, awarding points for each of these activities.

Falling Skies – The Social GameEnlist Play

Win

A Short Summary Video: https://www.facebook.com/photo.php?v=10150428819979102

Create Your Profile | Recruit Friends

Get Points through a Game and through Recruitments

Interface: Leaderboard and Invite Friends

Go to Battle and Unlock Badges as you Fight The Resistance

The Game: Start Screen

The Game: How to Play

The Game: Main Interface

Functionality:

Buy Lives with Points | Buy Ammo by inviting Friends

The Results

• 1 Week | 1000+ Recruits and counting• Over 12 Minutes average time spent

• Perfect Engagement hook to all ‘Falling Skies’ Content for AXN India