Facebook Places

Places.

EMAC 4325 | Katie Haag September 2010

01 | OverviewFunctions. Social Implications

Share Where You Are.Connect With Friends Nearby.

•Check in and your update will appear on the Place page, your friends' News Feed and your Wall.

•Tag the friends you're with so they can be part of your update.

•Appear in "Here Now" to friends and others nearby who are also checked in.

•Browse status updates of friends checked in nearby.

•After checking in, tap "Here Now" to see who else is checked in where you are.

02 | The Difference Data. Privacy Preferences

The Network.

DataFacebook’s confidence lies in the size of their network.

What’s the catch?

Only 1/3 Facebook users access the site from a mobile device.

• 1/3 = 166 million

Gowalla and Foursquare have 100% of their users within the mobile sphere.

• 100% = 3 million

Check-in applications rely on mobile adaptability.

Privacy.[The intersection of human nature and technology.]

Social Security.Facebook Places opts users in by default.

That means:Friends can tag friends any time, any place (regardless if they are actually there) - and this shows publicly in users’ network and profile feeds.

So, what happens to the “White Lie?”

Facebook users must make a choice: Join in and risk privacy? Or “opt out” and feel “left out?”

03 | Shiny Objects Who’s on board?

TopGuestAggregates check-ins from partner venues into loyalty

points programs.

InCrowdTurns Facebook Places into

animated popularity contest, where points are

earned through fist-bumping, winking and

high-fiving.

Displays Facebook friends currently checked in.

Crowd demographics revealed (whether or not your friends are there.)

Option to post back to Facebook your intended excursion in the future.

Currently available for iPhone.

Event tracking mechanism displays upcoming social gatherings. Demographics revealed for event, based on

projected check-ins.

Reviews can be filtered by all

Yelp users/Friends

only.

Yelp feed offers user reviews/tips based on

past experiences.

04 | Foursquare and GowallaMainstream. Incentives

The Future of “GeoSocial.”

Mainstream.With Facebook Places reaching such a large network, users are now understanding the concept of “checking-in.”

Four days after the announcement of Facebook Places, Foursquare users soared from 2.6 million to 3 million, marking their biggest growth spurt ever.

Facebook and “The Ribbon Factor”Without incentives (or badges) will Facebook Places survive?