Facebook & Instagram Noon Knowledge Session, June 24, 2015

Engagement Marketing M. Valentina Escobar-Gonzalez, MBA Beyond Engagement Beyond-Engagement.com

@EquineValentina http://beyond-engagement.com

What I do?

Beginners: Set up Social Media Platforms

Consultation for Businesses

Do their Social Media

Shh…Confidential Classes (for job security)

Lessons for Individuals forced to do it (i.e. Clubs, Associations, Religious Committees)

Diligent on Following up with Clients

@EquineValentina http://beyond-engagement.com

@EquineValentina http://beyond-engagement.com

Engagement Marketing

Quick Response

Consistent

Extensive Research = Content

Open convo with customers

@EquineValentina http://beyond-engagement.com

Facebook 101

Have a plan (Who, What, When)

Set up a Business Page, “Like”

Fill in About Section completely

Add pictures or albums

Use Visuals (http://www.picmonkey.com/)

Start adding “likes” of businesses: media,

sponsors, HQ, corps to ENGAGE

@EquineValentina http://beyond-engagement.com

@EquineValentina http://beyond-engagement.com

Facebook Tactics

Graphic Search Results

Add visuals based on results

Tagging others

“Liking” & Commenting Quickly

Reach paid Ads through Power Editor

@EquineValentina http://beyond-engagement.com

@EquineValentina http://beyond-engagement.com

@EquineValentina http://beyond-engagement.com

What is Facebook

PowerEditor?

Google Chrome only

Facebook.com/PowerEditor

Targeted posts,

From Email (Opt in Only)

Audiences

“Dark” Posts aka Unpublished Posts – to reach a

select few

Budgets start at $5 US

@EquineValentina http://beyond-engagement.com

@EquineValentina http://beyond-engagement.com

Power Editor

@EquineValentina http://beyond-engagement.com

Engagement Goals

Likes

Engagement

Call-to-Action (CTA)

Book Now

Learn More

Contact Us

Shop Now

Sign Up

Download

@EquineValentina http://beyond-engagement.com

Get more “Likes”

@EquineValentina http://beyond-engagement.com

Power Editor – Location & Employers

@EquineValentina http://beyond-engagement.com

@EquineValentina http://beyond-engagement.com

Power Editor – Adv. Targeting

@EquineValentina http://beyond-engagement.com

Power Editor – Existing vs Dark

PowerEditor – Ad Placement

@EquineValentina http://beyond-engagement.com

Facebook Bluetooth®

Beacons

"Facebook Bluetooth® beacons are free for you

to use and help people see more information

about your business whenever they use Facebook during their visit. Sign up to receive

more info and request a beacon for your

business." - See Link below:

https://www.facebook.com/business/a/facebook-

bluetooth-beacons

@EquineValentina http://beyond-engagement.com

Surprise & Delight!

@EquineValentina http://beyond-engagement.com

@EquineValentina http://beyond-engagement.com

“Instagram delivered 58

times more engagement

per follower than

Facebook, and 120 times

more engagement per

follower than Twitter.”

-Rebekah Radice

@EquineValentina http://beyond-engagement.com

@EquineValentina http://beyond-engagement.com

@EquineValentina http://beyond-engagement.com

@EquineValentina http://beyond-engagement.com

@EquineValentina http://beyond-engagement.com

@EquineValentina http://beyond-engagement.com

Additional Apps for IG

Repost (Reshare images from others)

WordSwag (add text to image)

@EquineValentina http://beyond-engagement.com

@EquineValentina http://beyond-engagement.com

@EquineValentina http://beyond-engagement.com

More Reading

How I Manage a Social-Media Platform of More

Than 11 Million Followers Every Day -

http://www.entrepreneur.com/article/247191

WHAT ARE FACEBOOK DARK POSTS? -

http://www.katielance.com/facebookdarkposts/

The Best Fonts & Colors in the Most Shareable

Social Media Images -

https://blog.bufferapp.com/how-to-create-

shareable-social-media-images

@EquineValentina http://beyond-engagement.com

More Reading, Part 2

How to use Power Editor to Ignite your Facebook

Marketing --

http://www.businessesgrow.com/2014/06/24/power-editor/

21 Mistakes You Can’t Afford to Make in

Instagram Marketing -

http://madefreshly.com/blog/marketing/instagra

m-marketing-mistakes/

@EquineValentina http://beyond-engagement.com

Sources

Photos from HubSpot on Slides: 19 & 21

Photos from iStock on Slides: 30

Instagram Stats Quote (Slide 23) from Rebekah

Radice: http://rebekahradice.com/use-

instagram-to-expand-business-

reach/?hootPostID=cc3daf29406f88546c47e0af4790fc9f

Slide 8 – Mark Schaefer: businessesgrow.com

@MarkWSchaefer

@EquineValentina http://beyond-engagement.com

Selfie

@EquineValentina http://beyond-engagement.com