Facebook for Business

Social Media Marketing:You’re Doing It Right!

FACEBOOK for Business

www.feather-stone.com

Hello, my name is…..

• Kelly V. Pavlovic• Owner, Feather & Stone Designs since 1994• Bachelor of Science, Case Western Reserve Univ.• Speaker, consultant, writer, voracious reader• Facebook addict• Pinterest explorer• @featherandstone• @pavpower

You will learn how to:

• Take CONTROL of your PRIVACY

• SEPARATE PERSONAL contactsfrom business ones using LISTS

• Create a TIMELINE page

• Use the TIMELINE LAYOUT toTELL YOUR STORY

• FIND your target AUDIENCE

• Plan your MARKETING STRATEGY

• Basic ETIQUETTE & VOCABULARY

• Use best ENGAGEMENT HABITS

Say whaaaaa….?!

• 69% of parents are “friends” with their children on Facebook

• A baby was born in Egypt and named Facebook

Learn the Lingo of Facebook

• VocabularyProfile – your personal Facebook page; what you post for others to seeNewsfeed – your personal tickertape; how you see what your “friends” are

saying, posting and sharingComment – what you and others say about something that is postedEdgeRank – Facebook’s complex formula for determining who sees what and

for what duration of timeShare – just as it implies, sharing information (posts, photos, etc.) with othersTag – how you are “mentioned” in posts, photos and commentsTimeline – the new format for all Facebook personal and business pagesApp – short for “application”; can be used on Facebook business pages for

specific uses like contact forms, video displays, blog feeds, etc.Crowdsource – polling your audience for their opinion on a topic

Newsfeed

Personal Timeline (aka Profile)

Privacy Settings

• Set account privacy• Set photo privacy• Three levels of blocking– Hiding posts from people/pages (a little or a lot)– Un-friending a person or Un-liking a page– Blocking a person entirely from your account

• Suggestions for using Lists and Privacy Settings when traveling and for specific life events

See ALL Your Friends

Friends List

Add Friends to Lists

Privacy Settings

Privacy Settings Menu

How You Connect

Timeline and Tagging

Blocking

What is Timeline?

• A way to tell your story – both personal and business• Steps to set up your business Timeline– Cover image– Profile image– Description and Info– Featured Tabs– Recreate historically significant events– Pinned Posts– Highlighted Posts

Facebook Business Timeline

How to Create a Page

What Type of Business Are You?

Admin Panel

Manage Menu

Edit Page Information

Featured Tabs & Apps

Pinned Posts & Highlights

Facebook Etiquette

• Be mindful of what content you are posting – to whom, what and where (page vs private message)

• Keep professional and personal content separate• Lock down account & photo privacy – save yourself

and save others• Select your profile picture with care – use good

judgment; EVERYone can see it; Friends or not• Language – how do you want to be perceived?• Don’t use Private Messages as a group

announcement tool – use your timeline for this

Facebook Best Practices for Biz

• CURATE content that engages your audience and starts the conversation (pics, stories, questions)

• CROWDSOURCE– get opinions on new products/services• BE CREATIVE – be imaginative and inventive in your posts• BE ORIGINAL between platforms - don’t re-use content

verbatim between social media apps (HootSuite is great but be careful not to get lazy)

• PIN important events to the top of your page – at least 7 days will get good exposure

• MAKE A PLAN – devise a calendar for what content you will post and when; stick to it!

Your Assignment….Should you choose to accept it.

• CREATE a LinkedIn account• COMPLETE as much of your profile

as possible. Don’t worry if it’s not complete, we’ll work on it.

• BRING your printed or digital resume• COMPILE a list of people with whom you’d like to connect;

think close, think far, think past, think future• CONSIDER your competencies, core groups, target audience

and what expertise you are able to share• DECIDE why you will use LinkedIn – job search, networking,

building credibility are some ideas

Where to find me…• www.feather-stone.com• kelly@feather-stone.com• facebook.com/featherandstone• linkedin.com/in/kellyherronpavlovic• twitter.com/featherandstone

@featherandstone@pavpower

• pinterest.com/kellypavlovic• slideshare.net/kellypavlovic