Facebook for a cause

FACEBOOK FOR A CAUSE:Online Community Organizing

“Vision without action is merely a dream

Action without vision just passes the time

Vision with action can change the world”

~ Joel Barker

But isn’t Facebook just for people to share the boring details of their mundane lives?

And their food!

TYPES OF FACEBOOK USERS

The addict

The sharer

The lurker

The news junkie

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HOW WE THINK PEOPLE USE FACEBOOK

HOW PEOPLE REALLY USE FACEBOOK

FACEBOOK AND CYBER ACTIVISM

?????????????????????????????????????????????

?????????Cyber Activis

m

Using e-mail, blogs, and social networking sites to publicize a

cause by disseminating information quickly…

Cyber Activism can help promote a cause, product, company,

politician or a revolution; witness the extraordinary amount of

cyber activism in the Middle East after the turn of the century.

Source: PCMag.com/encyclopedia/term/63075/cyberactivism

Does Cyber Activism really work?

TWO CAUSES/TWO CAMPAIGNSCartoons for

Child Abuse AwarenessSupport Gay Marriage

TWO CAUSES/TWO CAMPAIGNS

2010

Created awareness

Awareness enough?

Offline Activism?

2013

Created awareness

Awareness enough?

Offline Activism?

Cartoons for

Child Abuse AwarenessSupport Gay Marriage

How can Facebook help me organize around my cause?

FACEBOOK OUTREACH CHANNELS

Personal Account

Pages

Groups

PERSONAL ACCOUNT

Private

Followers

Freedom and flexibility

No statistical Data

PAGES

Types: Brands,Organizations, Individuals, Celebrities

Applications

Insights (stats)

GROUPS

Friends/Family

Organizational

Cause/Topic

Privacy: Open/Closed/Secret

CREATING AND/OR CURATING CONTENT

Photos

Articles

Status Updates

Questions/Surveys

COMMUNITY ENGAGEMENT

Get them talking

Provide good, relevant content

Change it up

Connect w/other likeminded organizations

Remember rules of effective communication

Pay attention to your Insights

How will I know if it’s working?

INSIGHTS

Likes Demographics & Location

Where they came from

Reach Demographics How you reached people

Visits

Talking about this Who How

REACH

Demographics

How you reached people

Visits

LIKES

Demographics & Location

Where they came from

TALKING ABOUT THIS

Who

How

How do I figure out which will work for me or my organization?

DECISIONS, DECISIONS…

Page Group

DECISIONS, DECISIONS- PAGE OR GROUP

Set your goals

Followers vs. Active Participants

Awareness or Action

STAY CURRENT

Mashable.com/guidebook/facebook/

socialmediaclub.org/chapter/chicago

Social Media for Nonprofits (Conference

5/20/13)

Facebook for a Cause: Online Community Organizing

Libby Juliá-VázquezCommunications Managerljvazquez@bickerdike.org

773.278.5669