Facebook Fan 101

Virtual Options Coaching & TrainingSocial Media Digital Marketing Technology Training

Hi, I’m Dawn.I like:

About MeSocial Media Speaker Digital Marketing Coach Technology Trainer

Social media is the use of technology combined with social interaction to create or co-create value.

It’s a conversation.

SOCIAL MEDIA PROFILES

F a n s F r i e n d s

F o l l o w e r s

By the Numbers: Facebook

• 2011: 600 million

• 48% of 18-34 year olds

• 35+ year olds over 30%

• 71.2% of the US

• 48%

Facebook average user figures & facts:

130 friends

8 friend requests

Averages 15 hours and 33 minutes

40 times per month

23 minutes

80 community pages

90 pieces of content

Your profile is the starting point for Facebook. Think of it as your front door.

Be Selective.

Creating Your Fan Page

Creating Your Fan Page

Facebook Fan Page

Facebook Fan Page

“Suggest to Friends” is a way to leverage contact or friends from you personal Facebook profile and invite them to join your Fan Page by “Liking” your page.

Facebook

Personal/Profile Page

• Represent real people

• Limit of 5,000 friends

• Personal use

• You control who is confirmed or ignored as a friend

• Facebook can shut down your profile if in violation

Fan/Business Page

• Visible to everyone on the Internet by default

• Represent entities: Only the official representatives of a public figure, business or organization

• Unlimited Fans

1. Profile image2. Other Photos3. Post4. Wall/Feed5. Tabs6. Fans/Like7. Admin Tools

Top Common Mistakes Business Make

• Create a Profile or personal page for their business instead of a fan/business page

• Using a business logo as a profile picture

• Looking at Facebook as a “selling” tool vs. a relationship building tool

• Getting a fan/business page without a clear goal in mind

• Not maintaining a consistent “posting”schedule

Why Your FIRST 25 Fans are VITAL!

By the way, just as soon as you have your first 25 fans, be sure to register your own unique username (sometimes called a “vanity URL”) for your Facebook page at

http://facebook.com/username

About Fan pages• are tied to your personal

profile as the admin of your Facebook page; however,

you and Facebookknow the connection exists.

• an unlimited number of Facebook pages.

About Fan pages…

• Pages are public—anyone can find and view your page.

• All content posted on your page gets indexed on .

• Target your posts by location and language.

What can you do on a : events, videos, photos, specials, promos

your fans to youtestimonials

& answer questionscustomer service

spread the word about your business stories

• Lots of Social Networks

• Work Smarter, Not Harder

• Build Strategically

Three Action Steps