Facebook: Beyond Social Networking for Non-Profits
Post on 07-Nov-2014
819 Views
Preview:
DESCRIPTION
Transcript
Facebook: Beyond Social
Networking
for Non-ProfitsMunindra Khaund@mkhaund
Points to Ponder
What are you building?
Do you have a story?
Do you have the right people?
Do you have a plan?
Does it fit your organizational culture?
ExactTarget: Social Media Myths
ExactTarget: Social Media Myths
What You Need to Know
Finding your voice
Reserve your vanity URL
Correct landing Tab
Using Apps
Add to Favorites
Avoiding Facebook Fatigue
Have a realistic plan
Success takes time
Observe - Analyze - Deploy
Facebook Insights
Interactions: Total Comments, Posts, and Likes
Interactions Per Post: Average of Comments, Posts, Likes generated by individual content
Demographic: Gender and Age of Fans
Post Quality: Content engagement
Posts: Number of Posts
Page Views: Number of times Page viewed
Facebook Insights
Media Consumption: Photo views, audio plays, and video plays
Discussion Posts: Total Discussion Posts
Reviews: Number of times your Page has been rated in the Reviews application.
Unsubscribes/Re-subscribes: Number of people who have chosen to Hide posts / Number of people purposely undone Hide
Static FBML
Static FBML
1. Add to my page
2. Add Static FBML to your Page [if you are managing several pages]
3. Add to Page
4. Edit Page
5. Applications
6. Go to Application
Welcome Tab
Call to action
Put most important message on top
Write in second person
Add a great photo; skip clipart
Don’t link to another page
top related