Transcript
How to turn FACEBOOK into a
Sales & Marketing MachineHow to Get Started with Facebook Marketing
Why Facebook?
– 15 million Australian users
– 46.9% Male / 53.1% Female
– 27% of people between 24-34 years old
– 47% of people over 35 years old
– Interests & Behaviours
– Topic Data
– B2C and B2B
Almost every company’s target market is on Facebook
THE KEY TO SUCCESS: GETTING THE RIGHT OFFER IN FRONT OF THE RIGHT PEOPLE
3 EASY STEPS TO KILLING IT ON FACEBOOK
1 Target
2 Offer
3 Message
The Formula:
3 STEPS TO KILLING IT ON FACEBOOK
First of all, know who you are targeting (your ideal client), second Create Your Offer, third, Craft Your Message
1. TARGET
Demographics
Psychographics
Immediate Needs
2. IRRESISTIBLE OFFER
2. IRRESISTIBLE OFFER
Know What Your Target Market Wants
Solve their Problem
Provide Results in Advance
Create Desire
Call to Action
3. MESSAGE
What do they believe?
Their Language
Keep it Simple
WALK THROUGH
Target: First Home Buyers, 30-45 year olds, married, employed
Need: Need an easier way to get into the property market, issues
are not enough of a deposit, cost of houses are high
Offer: Low Deposit Home Loan + Affordable Properties
Articulation: How You Can Own Your Home for less than the cost of
renting, even if you don’t have a big enough deposit
THE 3 BIGGEST MISTAKES ON FACEBOOK
3 BIGGEST MISTAKES ON FACEBOOK
1. Going Straight to the Sale
3 BIGGEST MISTAKES ON FACEBOOK
1. Going Straight to the Sale
2. Terrible Content
3 BIGGEST MISTAKES ON FACEBOOK
1. Going Straight to the Sale
2. Terrible Content
3. Not Understanding what your
target market really wants
GENERATING NEW PROSPECTS AND CLIENTS ON A (TINY) BUDGET!
WHAT TO DO
1. Build a Huge Passionate Community Full of Your Ideal
Customers
2. Influence People on Facebook through Emotions and Passions
3. Get them to buy from you
3 Common Mistakes When Building Your Page
1. Choosing the Right Name2. Choosing the Right Passion3. Not Engaging Your Audience Effectively
Your Facebook Page
• Build a Passion Page and They Will Come
• Share Great Content• Nobody wants to click on
‘Joe’s Taxation Services Pty Ltd’• Everybody wants ‘I Love Business’
What is a Passion Page?
What NOT to do
Identify the Right Passion
1. In order to attract your ideal customers as Loyal Fans, you need to choose the right passion
2. Look at your Psychographics for Clues3. Build a Page around that Passion
Engage Your Audience
So now you have your ideal customers flocking to your page. What Now?You need to Engage Your AudienceEngage, Entertain and Persuade
8 Types of Posts to Engage Your Audience
1. Questions2. Memes3. Quotes4. Stories5. Ideas6. How To7. Links to random cool stuff8. Shout-outs, competitions and prizes
REAL CASE STUDY
Newcastle Yummy Mummies
Chose “Yummy Mummies” Over “Advanced Physiotherapy & Injury Prevention Pty Ltd”Targeted Expecting Mothers in the local areaAttracted 1,005 Fans within 2 monthsBooked Solid in 2 Months
Some Examples of Posts
How to turn fans into customers
An Offer
WHAT TO DO
1. Give it a Go
2. Have a Goal
3. Remember the 3 step formula
4. Seek a Mentor to Maximise Results
How to turn FACEBOOK into a
Sales & Marketing MachineHow to Get Started with Facebook Marketing
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