Facebook: Are You Tapping In

Facebook: Are You

Tapping In?

AJ Gerritson Founding Partner

617.986.0224

aj@451marketing.com

linkedin.com/in/ajgerritson

@ajgerritson

www.451Marketing.com

Agenda

• Background on Facebook

• Branding for Facebook

• Facebook Interactions

• Integrating with Other Platforms

• Advertising on Facebook

• Maintaining Your Facebook Page

• Q & A

>800 Million Users

(if it were a country, it would be the 3rd most populated)

1.3 billion 1.1 billion 311 million 800 million

(Qualmann, Socialnomics, 2010)

Americans Spend More Time on

Facebook Than Any Other U.S. Site

Average Facebook Visit is 20 Minutes

Occur on Facebook

One in Five Internet Page Views

Consumers who use social not only dine out more…

…but are more likely to become return customers! (National Restaurant Association, 2011)

Facebook Statistics 2012: An average Facebook user has 130 friends and likes 80 pages 56% of consumer say that they are more likely recommend a brand after becoming a fan Each week on Facebook more than 3.5 billion pieces of content are shared

Why Do Users Brands?

58% are customer

of brand

57% want to receive

discounts and

promotions

Mashable, 2012

More than 350 million Facebook users access Facebook through their mobile devices More than 475 mobile operators globally work to deploy and promote Facebook mobile products

91% of mobile internet access is to socialize

425 million mobile Facebook users

Mobile internet access doubled every year since 2009-2011

Facebook As Hub for

Social Media Interactions

Goals for Using

1.Branding &Loyalty

2. Increase Fans & Awareness

3.Promotions & Events

4.Sales (sometimes)

5.Central Hub for Social Interaction

Facebook: Are You Tapping In?

Just Like Your Venue,

Important to Create a Branded

Identity for Facebook

Extending Brand Image

Timeline for Brands On March 30, ALL brand pages will be changed to Timeline.

What does this mean for your brand?

Cover Photo

Timeline’s cover photo gives you the opportunity to get creative and further extend your brand experience for Facebook users.

Timeline Apps and Tabs

Posts on Timeline

Added ability to “pin”

posts to keep them top

of mind for your fans -

great for events,

promotions, featured specials.

Posts on Timeline:

• You can star images to double their width

• This creates more vivid eye-catching images

Larger, more eye-catching

images to showcase

events, drink specials,

special guests at your venue

Make it About Your Audience,

Not About You

Anatomy of a FB Post Content

Media Link

≤ 250Characters

Author

Encourage Conversation

Questions

Encourage Conversation

Polls

Encourage Conversation

Photos

Encourage Conversation

Videos

Promotions

Events

Integrating With Other Social

Facebook Ads Boston +5 miles

Women

21-30

Single

Video Comment

Sampling Like

Event

Poll

Facebook Ads

Leveraging Check-Ins as Ads

Timing and Scheduling Define Content Topics

& Create Content Schedule Share!

Facebook Insights

Private Messages

New With Timeline – To Take Conversation Offline

Private Messages

Questions?

• Founded in 2004

• Based in Boston

• 30 Communications

Professionals

• Partners Nicholas Lowe,

AJ Gerritson, and Tom Lee

• Named a 2011 & 2012

AJ Gerritson Founding Partner

617.986.0224

aj@451marketing.com

linkedin.com/in/ajgerritson

@ajgerritson

www.451Marketing.com

Facebook: Are You

Tapping In?