Facebook Apps and Libraries' Friendly Future
Post on 21-Oct-2014
10354 Views
Preview:
DESCRIPTION
Transcript
Facebook Apps & Libraries' Friendly Future
Laurie Bridges & Cliff Landis
What is Facebook?
"Facebook is a social utility that connects you with the people around you."
Facebook: Why should librarians care?
• Popularity of the website• Serving generation Y (now and in the
future)• Social aspects of information sharing• Organization of information• Outreach opportunities• Advertising opportunities• Virtual networking with librarians
It's Popular!
• Facebook is the most popular website for young adults age 18-24. More popular than Google. (Anderson Analytics, 2007).
Flickr: Laughing Squid
Top 10 Websites
Social Networking More Popular Among Women (18-24)
• Over 58 million active users and more than 1/2 of them return daily (Facebook, 2008)
• 85% of college/university students have a Facebook account (Facebook, 2008)
• Facebook is the 5th most popular website in the U.S. and 2nd in Canada (Alexa, March '08)
More Stats
Social Networking and Teens
• 55% of all teens, age 12-17, use online social networking sites (Pew/Internet, 2007)
• For girls social networking sites are places to reinforce pre-existing friendships (Pew/Internet, 2007)
• For boys social networking sites are places to maintain contact with friends and make new friends; older boys use social networking sites to flirt (Pew/Internet, 2007)
flickr: Feuillu
Growth & Reach
May 24
Sept.
Feb. ‘04
Facebook Usage
Average user spends 20 minutes per visit on Facebook (Facebook, 2008)Average user visits 32 pages per visit (Alexa, 2008)
Flickr: gywst
Applications for Libraries
• Notre Dame Library Search (2 active daily users)
• WorldCat (47 daily active users)
• JSTOR (20 daily active users)
Facebook Pages
Libraries and Pages - Hennepin
• 183 Fans
• Promoted on the catalog's blog and library website
Libraries and Pages - Aurora University
• Charles B. Phillips Library
• Over 120 Fans
• Promotion: each new Fan entered to win two Phantom of the Opera Tickets
Facebook Pages Stats
Events (require collaboration)
Poke Me!
http://flickr.com/photos/theyoungthousands/2225433234/
The Birth & Growth of
Ideas
http://flickr.com/photos/ko_an/35978155/
Back to the Future…
http://flickr.com/photos/locusolus/2302863748/
Social Objects
• Most viewed
• Most discussed
• Top rated
• Most responded
The Proof is in the Pudding(and by “the Pudding”, I mean LibraryThing)
(…or AADL)
(…or WorldCat.org)
Basically, lots of pudding, lots of proof.
(…or Amazon…)
Good grief, Cliff, where are you going with this?
http://flickr.com/photos/b-tal/163450213/
Library catalogs are social networks
for ideas.
Social Networks:
1.Profile
2.Friending
3.Public Comments--danah boyd
Ideas are social
The line between social space and intellectual space isn’t blurring…
It was never there in the first place.
How do you see in-person social interaction in your libraries?
--complaining about the printer--making out in the stacks--working in study groups--looking at MySpace profiles together--glaring at someone's cell phone going off (when it's annoying)--laughing at someone's cell phone going off (when it's a chicken)--getting help from a library worker--wayfinding together--meeting friends--checking out hotties
• How do we move beyond the old stereotypical librarian response?
http://flickr.com/photos/tinfoilraccoon/68838264/
Please, think of the users…
http://flickr.com/photos/megem519/821458301/
How to not be left behind…• talk to your users
& find out what they want
• use the tools that they are using
• broadcast what you're doing
• "earn your audience"
http://flickr.com/photos/vermininc/2337307518/
Thanks!
Cliff was able to present thanks to support received from The Center for Faculty Development and Research Development and Instruction Improvement, as well as a Library/MLIS Faculty Development Grant.
w00t!
Questions for us?
http://flickr.com/photos/-bast-/349497988/
top related