Facebook and Twitter for Business

Milena RegosBlog: MilenaRegos.comTwitter: @milenaregosLinkedIn: regosEmail: milenaregos@gmail.com

38% trust business to do what is right

18% trust advertising

20% believe what they hear from the news

42% believe in ghosts

76% believe in miracles

Stats from MediaPost04, Edelman09, Sacred Heart University Poll 2008, AdWeek Dec09, Courtesy of WhuffieWorkshop by Tara “missrougue” Hunt

Source: eMarketer.com April 2009

92% trust recommendations from people they

know

Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year

Source: Anderson Analytics LLC, 2010. MENG (Marketing Executives Networking Group)

Social Media

Twitter

Social Networking

Yet 72% of

marketers plan new social media initiatives in 2010.

Source: Anderson Analytics LLC, 2010. MENG

Why people are on social networks?

Keep in touch with friends 75%

For fun 55%

Keep in touch with family 41%

Invited by someone they know 30%

Keep in touch with classmates 30%

Keep in touch with business network 5%

Job searching 4%

Business dev’t/Sales 3%

Searching for new hires 1%

Other 4%

Stats from eMarketerJul09

Facebook up 236%. Twitter up 368%

> 400 mil active users 50% of active users log on to Facebook in

any given day57% are women

70% are outside of the USAverage user has:

130 friends spends >55 min/day

likes 9 pieces of content each month

writes 25 comments each month Fans 4 Pages each month

is invited to 3 events per month is a member of 13 groups

There are more than 100 million active users currently accessing Facebook through their mobile devices.

Stats from Facebook.com March 2010

10 easy steps to use Facebook for business

Fan Pages vs Groups

Use an image that stands out and carries your brand

Heavenly Facebook

Profile Photo –

Nice!

Use the TABS

Fill out your info page completely

Great use of TABS!

Create a nicely done

custom welcome

page for your new fans

Update your fans – but not too often

Use the Events function

Link to your page from everywhere: web, email, blog

LISTEN

Post Often

The Social Media Process

Listen Plan Engage Measure

LISTEN

Get foundConnect and engageCreate a community Promote content you

create

Increase your Facebook fans

Keep content fresh

EngagePromote a contest via Facebook

Give fans something they can’t get anywhere else

Encourage interaction

Keep content

fresh

Engage

Engage

Engage

Engage your fans. Reward.

Have fun

ROI from social media

Promote further engagement

Measurements

Interactions/Fans= % Active Fans

(Positive Comments/Fans)/Posts=

% Fan Promoter

(Negative Comments/Fans)/Posts= % Fan Detractor

Source: OneupWeb.com

18m + estimated ‘users’57% women

men have 15% more followers66% under 25 yrs old

85% tweet <1x per day1.1% tweet >10x per day

75% all Twitter activity comes from 5% of users

94% of Twitter users have <100 followers0.68% of Twitter users have >1000 followers

92% follow <100 others

Stats from: eMarketer Aug09, Harvard Study June09, Brian Solis Oct 09. Courtesy of Tara ‘missrogue’ Hunt

People are tweeting to connect with your company

20% of tweets are invitations for product info and answers from companies

48% of users introduced to a brand on Twitter went further to search online compared to 34% on other SN

27% are receptive to special offers

25% visited a website after a tweet

44% have recommended a product on SN, 39% on Twitter

Journal of the American Society for Information Sciences and Technology

The Social Media Process

Listen Plan Engage Measure

Use the advanced search on search.twitter.com

• Your name

• Your Twitter account name

• Your company, brand or product

• Your competitors

Advance your advanced search

TweetGridMonitterRSS feedsTweetBeep

Use a desktop/smartphone client

Twitter for Business

• Interact with your customer base• Track what people are saying about your

company • Create buzz about upcoming events• Develop and promote your brand• Help individual employees act as liasons to the

public• Promote other content you’ve created• Develop direct relationships with PR people,

bloggers and people in general

Network

Meet on #mrktchat

Every Thursday 2pm PST

Anatomy of Twitter profile

Have Clear Goals

Integrate Twitter in your other channels

Be conversational. Post mostly notabout your company.

Retweet your customers

Be helpful. Offer customer support.

Engage. Post personal updates. Link clever to your website. Use humor.

Run a Special

The 11 Commandments of Twitter for companies

We can articulate the company vision in 140 characters or less, minus PR puffery and cliché.We are willing to give credit to cool, innovative, or thought-provoking ideas, even if coined by someone

else.We are willing to challenge a potentially destructive position even if our position generates criticism.We are willing to listen to and engage with others, even if "others" = employees, customers, or activists.We will not get carried away, never tweeting about a fresh "cuppa," or worse, some banal corporate

achievement.We will dedicate time each week to reading what others have to say and promise to retweet ("RT") the

most clever, valuable, and even humorous.We will never include in a press release, speech, or annual report our "Twitter followers" figure, no

matter how tempting.

We actually have something meaningful to say.If we don't have something to say, we'll find the person in the organization best suited for

speaking/tweeting on behalf of the company.If we cannot live up to these commandments we will reflect on whether corporate marketing is the

right role for us.We will use our Twitter channel not just to bump out cheery news, but to keep customers informed in

the event of bad news (i.e., a product recall, a hostile take-over, a PR crisis), too.

TheBigMoney.com

What do you measure?

Reach

Response rate

Branding and awareness

Twitter Grade

Sales Funnel

Track links to your

page

Measurement tools - Retweetrank

Measurement tools – Tweetstats.com

Measurement tool - Twitalyzer

Milena Regosmilenaregos@gmail.com

775-771-6863 twitter: @milenaregos

LinkedIn: regoshttp://milenaregos.com

http://slideshare.net/milenaregosImages from Flickr.com