Face It! 5.12.11

Because you’re not

just another pretty face

You Need It!

Where is your advertising dollar going?

• TV• Radio• Print• Direct Mail• Coupon Books• Phone Books

You Need It!

Social Media is Inexpensive

Posting information on the web is FREE

Information is posted on the web

FOREVERPotential Customer Reach is

UNLIMITED

You Need It!

Social Media is Word of MouthWhat is your best advertisement?

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Social Media is Permission versus Interruption

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Social Media is Customer Driven

• Conversation• Communication• Ratings• Reviews• Customer Support• Customer Driven Ideas, Programs and

Products

You Need It!

• 9 out of 10 Internet users visit a Social Media site monthly

• 5.4 hours/month average are spent on Social Media sites

• Nearly 1 out of every 8 minutes online is spent on Facebook

Neilson

Social Media is Everywhere

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Which Social Media Site Is Best For You?

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So where does come in?

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Facts• #1 Social Media Platform – 67% of all SM users utilize Facebook

• #1 Internet Site - 13% of all time online is spent on Facebook – surpassing Google, AOL, Yahoo! and Microsoft sites • Reached 901 Million active users

• 150 Million users log on each day

•Fastest growing media site for those 35+ years old

•Users log an average 8 hours each month

•More than 30% of retailers have a Facebook presence

Facebook, Neilson Online, comSource, Facebook 2009

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• Over 120M users from over 200 countries and 170 industries

• Execs from every Fortune 500 are on LinkedIn

• 45% of users are decision makers• Highest average household

income ($109,000) of all social media users

• Professionals spend more time on LinkedIn (283 minutes per month) than online with the New York Times, Wall Street Journal, Business Week and Forbes combined.

The Lowdown on

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Twitter Facts

• Over 300 Million registered users• Over 180 Million unique viewers

monthly• 55 Million tweets per day• Nearly 300,000 new users each

day• Drives visits to more than 17,000

websites• Majority of users are 25-54 years

old

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• Every minute, 60 hours of video are uploaded to YouTube

• YouTube, owned by Google, is the world’s 2nd Largest search engine: 4 billion views per day

• 500 years of YouTube video are watched every day on Facebook

• Over 3 billion hours of video are watched each month on YouTube

You Gotta Try

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Gaga about

• Great for Organic Search

• Circles help with targeting

• 3.3 Minutes/month

• 90 M Users

• Expected to hit 400M

Users by 12/12

• Largest Demographic:College StudentsAnd SW Engineers

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Interested in ?

• 10.4 Million Users• 83% Female

• Great for visual content• No dedicated business space

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Blah blah blogs• Short for “Web-log”• 77% of all internet users read

blogs• 38% of bloggers post brand or

product reviews• Showcase your expertise• Versatile, easy to change

content• Drives readers to your website

You Need It!

Mobile Is On The Move!

Specials, coupons, promotions, announcements, eCards, polls, updates, alerts, links, appointment reminders,

tip-of-the-day, voting, fan clubs, fundraising, etc

3 weeks 0.5-1%

3 days 5-15%

4 minutes 90-97%Response rate of 15-30%

Direct mail

Email

TextMessaging

Text MissedItByThatMuch to 98765

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Questions about QR Codes?1 in 4 Americans have a smart phone!

Link to:WebsitesBlog PostsText MessagesImagesEmailInstant MessagesMobile CouponsRestaurant MenuProduct InformationReal Estate InformationVirtual Tours

The possibilities are endless!

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Participate in the Conversation

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Social Media is Here to Stay

Face It! Social Media Marketing

Media Channel AnalysisProfile Creation and DevelopmentSite Maintenance and Monitoring

Mobile MarketingQR Codes

Reputation MonitoringTraining

Ghost WritingPoint of Purchase Displays

Strategic Planning and PartnershipCreative – Insightful

Personal - Professional - Proactive

Face It! Social Media Marketing

Sue Ann Kern435-201-8610

SueAnn@FaceItSocialMedia.comwww.FaceItSocialMedia.com

www.linkedin.com/in/sueannkern facebook.com/sueann.kern SueAnnKern