Fabrique Talk: the secret digital formula for museums - MuseumNext 2017 Rotterdam

Fabrique

The secret digital

formulaEbelien Pondaag &

Martijn van der Heijden

Museumnext EuropeRotterdam 2017

Museums+Fabrique

Fabrique

Creating digital strategies can be like ordering Indian food.

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There’s more to order than fits on the table, in your stomach or in your budget.

So how to choose wisely?

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Let’s look at 5 random digital projects.

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Rijksmuseum Amsterdam

© Rijksmuseum - 2014 - John Lewis Marshall

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CollectionCloseDIY

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Van Gogh Museum Amsterdam

© Photo: Jan-Kees Steenman

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PersonMeetStories

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Tate London & Liverpool

© Tate

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MultitudeDiscoveryAccessibility

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Garden of EartlyDelights by

Hieronymus Bosch© Museo Nacional

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MasterpieceMysteryAll ages

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KunsthalRotterdam

© Kunsthal, Ossip van Duivenbode

Fabrique

EventsCombinationTime

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So what’s the secret formula?

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Brand x Audience x Imagination= Impact

Focus

One small idea you can make big.

Effect on audience, organization &

society.

What (only) you believe, want and can do.

What real people need

and buy into.

Surprising combinations of people and ideas.

So what’s focus?

For them it’s magic.

It’s in all they do.

It helps them sell too.

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But it’s something else for others.

Rijksmuseum: Close by the collectionVan Gogh Museum: Meet VincentTate app: Find your dayKunsthal: A collection of exhibitionsJeroen Bosch: Interactive documentary

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x

BrandAudienceImagination ImpactFo

cus

MissionPositioningStrategyAssetsCapabilitiesAuthority

User needsBehaviourExperienceRelationship

CreativityTeamworkInsightsDecision

ConceptChoicePotential

EngagementConversionPublic imageThought leadershipStaff pride

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So what’s your focus?

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Need help focusing?

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EbelienPondaag

Strategist+31 6 14 395781ebelien@fabrique.nl

Martijn van der Heijden

Strategist+31 6 12994951martijn@fabrique.nl