FabriQate GKIA Presentation-Jun2010

Time honored tradition with cutting edge technology

webecommerce

bespoke web 2.0

facebook apps

mobileiPhone apps

iPad apps

mobile sites

creativedesign

branding

3D video

social mediadigital marketing

viral campaigns

community mgmt

The time honored tradition of Golden Key

…with TECHNOLOGY and CREATIVE teams under one roof

2010 NOMINEE

internationalize

digitize

conceptualize

interpretation

ALL WORK is done by

Our China based teamNothing is sub-contracted to a third-party

meet the team这就是我们的队伍

cutting edge technology

time honored tradition

++HYB

RID

HYB

RID

food & hospitality retail film & media technology other

LONDON GUANGZHOU NEWYORK

CustomerSatisfaction

is

kingAnd Quality is the difference

key FACTS

… and that’s why our work is driven

by

SATISFACTION&

SURPRISE

Customer Satisfaction is Most important…That equals Increased Sales and Higher Profits

Browsing Investigating Adding to Cart Look for More Checkout/Pay Register for

futureCost per

ENGAGEMENT

STATSIT

Unity is Power

+ Golden Key Explodes as a Brand+ Area Hotels, Property and Service Brands Dominate Their Marketplace+ Customers Access the best Services in China and Golden Key Win’s Over International Brands

Services Offered

Translation and interpreting services

IVS/SEO and digital PR services

Design Services & Creative

Mobile Development & Digital Publishing

Website Design & Development

Hosting & Emails

Digital Marketing

USER experience guides our web development process

Content mgmt & micro-sites

Ecommerce platforms

Web 2.0 bespoke & web apps

Mobile friendly

HTML5 and JavaScript

Updatable (CMS)

Interactive Experience

Maximize Conversion

Marketing help

Review every 3 months

Beyond selling online

Integrated approach

Platform solution

APIs and Cloud services

Social Media elements

WEB

and yes…

we do develop APPS

iPadiPhone

& Android: Froyo

MOBILE our asset

Today's marketplace is a global one, and it's vitally important to speak your prospects' languages anywhere in the

world. Thanks to our translation services we can tailor your website's

content to any of the most widely spoken languages in the world—

English, Spanish, German, French and Japanese.

Many people feel that you need to duplicate your site online in multiple

languages. That's simply not true. Just build one complete brochure page

online outlining the property's value positioning in the language your customer's speak. Expand your

market, stay ahead of your competition!

Translation

Benefits include:• Reaching beyond borders and language barriers to a wider customer base

• Dramatically increasing your booking engine's revenue potential

• Improving the user experience on your website

• Becoming more competitive in the global marketplace

• Simplicity!

We offer design solutions for you or for your guests from your business centers:– Logo design– Graphic Design– Flyer Design– Brochure Design– Business cards, envelope, letterhead– A Corporate Identity Guide sets standards for all media developed.

Digital Branding

The web is everywhere!

But how many websites do you really use?

Market Research

Media Planning

Finalise Digital Strategy

Monitor & Police

Get Brief

Budget & Limitations

Spreading & seeding

Create specific Campaigns

Digital Media Marketing

ANALYSISResearch1

VISUAL GRAPHICS

User Interface2 CODE & CONTENT Testing 3

MARKETING SEO, Paid, Viral4

MAINTENANCE Upgrades 5

end-to-end DIGITAL DEVELOPMENT

made possible only due to our hybrid approach:

TECHNOLOGY + CREATIVE

LAUNCH Live

a surprise

Golden Key International Alliance

And to work our magic we built a new site: http://www.china-hotels.me

Yibin Hotel Website

And to work our magic we built a new site: http://www.yibin-hotel.com

Yibin Hotel Website: Yahoo

Yibin Hotel Website: Google

Find a place.Live translation. Call to Book. Connect back with hotel.Like a concierge that’s with the user everywhere.. On the go

Hotel Concierge – on the go iPhone app

Case Studies

Our Film Clients

Studio

iPad app

New

spaper

Video steaming

CatalogueVideosImages

PortfolioWeb-based

backend

Publicis GroupeiPhone app

Micro-Site

Publicis GroupeWebsite

Streaming video contentMovies.Showtimes.Cinemas.Magazine.Competitions.Social Media.

Completely driven by a web-based backend.

Film Studioapp

iPad app

Case-study: Olympics – London 2012The Brief:

Helping SMEs and startups participate in the biggest event in London!

Challenges and what we did:FabriQate has been involved in a long-term project to

help bring together a variety of startups and SMEs in the UK as a means of digital media

engagement through use of a open community platform. As the leading agency involved, we are proud to be involved in the greatest event in our

own city!

Results and impact:Keep tuned in … 2012 approaches!

Social Media, Digital Branding, Viral, Digital PR, iPhone apps, 3D & Video, AdverGames, SEO

food & hospitality retail film & media technology other

LONDON GUANGZHOU NEWYORK

Responding to comments

Creating Positive SENTIMENTOwning Search Engine Top Positions and Building Brands through Online

New Media PR

Maintaining accuracy and promoting the Golden Key and Member Hotel

Brands

Dominating Social Media Platforms

Beating the competition

Own the Internet

SOCIAL MEDIA community management

Social MediaHas now allowed …

New Digital Media

accessed by target market

New Digital Media

accessed by target market

MobileMobile

GameGameViralViral

Social MediaSocial Media

Web basedWeb based MobileMobile Other interactiveOther interactive

Editorial Reviews

Content SharingContent Sharing

3D Games3D Games

AdverGamesAdverGames

SMS MktingSMS Mkting

iPhone AppsiPhone Apps

Augmented RealityAugmented Reality

Mobile SitesMobile Sites

Micro-SitesMicro-Sites

Humour SitesHumour Sites

Influential BlogsInfluential Blogs

Social NetworksSocial Networks

TaggingTagging

Viral VideosViral Videos

Media planning: Match the audiences digital footprint

?

Time honored tradition with cutting edge technology