Transcript
Innovate, Expand, Deliver
Manny RiveloEVP, Strategic Solutions
Innovate, Expand, Deliver
Dmitry TikhovichChannel Manager, Eastern Europe
APPLICATIONSWITHOUT CONSTRAINTS.F5 VISION
Full-proxy enables superior user-to-application experience
End Users
Applications
Software Defined Application Services4
Cloud Ready3
Broadened Application Services2
Application Delivery Controller1
4
Network/SDN Cloud Security Orchestration Application
F5 Synthesis Partner Ecosystem
Service Provider
Network/SDN
Application Policy Infrastructure
Controller (APIC),
UCS Director (UCSD)
Intelligent Management System (IMC),
VAN Resource Automation Manager
Hyper-V
System Center Virtual Machine Manager
(SCVMM)
NSX,
vCenter Orchestrator (vCO)
Cloud Intercloud Enterprise Cloud Services (ECS)
Azure,
Cloud Platform System (CPS)
vCloud Air
Other SourceFire Atalla,
ArcSight,
Tipping Point,
WebInspect
Office 365 vCloud Automation Center (vCAC),
AirWatch, Horizon (VDI)
Cisco and F5 partnership
THE F5PLATFORM.
The F5 PlatformService Provider customer
Advanced Firewall Manager
FY2009
Pre-Client
FY2010
Traffic Mgmt
FY2013
Scale & Extend
FY2014
SDAS Evolution
VIPRION
ScaleN
CGNAT
Policy Enforcement Manager
URL Filtering
VIPRION
ScaleN
Firewall iRules
VIPRION
$1M
$600K
Local Traffic Manager
$1.5M
The F5 PlatformFinancial Services customer
FY2012
Pre-Client
FY2013
ACE Replace
FY2014
SDAS Evolution Future
Local Traffic Manager
Global Traffic Manager
Application Security Manager
Application AccelerationManager
BIG-IQ
Access Policy Manager /Secure Web Gateway
Advanced Firewall Manager
Defense.net
Versafe
Local Traffic Manager
Global Traffic Manager
Application Security Manager
Application AccelerationManager
BIG-IQ
Local Traffic Manager
$10M
$14M
As of October 2013
F5
Citrix
RadwareA10
Riverbed
Kemp
Barracuda
Array
Brocade
Fortinet
Sangfor
GARTNERMAGIC QUADRANT
As of August 2014
F5
Citrix
Radware
A10
Riverbed
Kemp
Barracuda
Array
SangforPiolink
GARTNERMAGIC QUADRANT
THE FUTURE.
of organizations are
running applications or
experimenting with IaaS
PERCENT
of enterprises have
hybrid cloud strategies
of technology purchases
are now owned by the
lines of business
PERCENT PERCENT
Value of IT to the business
IT contribution to strategy
Customer satisfaction
Innovative new ideas
Availability
Projects delivered on time
IT cost controls
Productivity improvement
Business cost controls
Revenue growth
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
CIO PRIORITIES
Business Concerns
IT Concerns
TOP 10
On-premises Off-premises
Private DC /Central Office
Software Defined /NFV IaaS PaaS SaaS
Infrastructure Axis
User
Application
Web Application Firewall
SSL
Traffic Management/SLB
GSLB/DNS
Single Sign-on
Firewall/DDoS
Secure Web Gateway
Application Services Axis
User
Application
On-premises Off-premises
Data Center Cloud
Converged Systems
As-a-Service
User
Application
On-premises Off-premises
Data Center
• Expand core market share
• Continue extending into adjacent markets (SP, Security)
• Seamless support for Software Defined Architectures
• Next generation programmability
• Management, Orchestration, Reporting & Visibility
Priorities
• Cisco ACE, CSS and GSS replacement program
• Technology and platform refresh
• Application and protocol fluency: SIP, FIX, HTTP 2.0, DNS, SSL, …
• New competitive programs — Citrix and A10
Expand Core Market Share
49PERCENT
21PERCENT
Total ADC
Market Share
Virtual ADC
Source: Dell’Oro
#1 #1
Extend into Adjacent MarketsLeveraging F5 Core leadership to unlock Security and Service Provider TAM
SERVICE PROVIDER
Traffic Mgmt & SSL
ParentalControlsCGNATDNS
Security
URL Filtering Policy Enforcement
DiameterRouting
NetworkFirewall
App DDoS TCP Optimization
Network DDoS
Extend into Adjacent MarketsLeveraging F5 Core leadership to unlock Security and Service Provider TAM
SERVICE PROVIDER
Traffic Mgmt & SSL
ParentalControlsCGNATDNS
Security
URL Filtering Policy Enforcement
DiameterRouting
NetworkFirewall
App DDoS TCP Optimization
Network DDoS
SECURITY
Web Fraud Protection
AccessControl
SSLNetworkFirewall
TrafficManagement
ApplicationSecurity
DNSSecurity
DDoSProtection
IP Intelligence Secure Web Gateway
Extend into Adjacent MarketsLeveraging F5 Core leadership to unlock Security and Service Provider TAM
Web Fraud Protection
AccessControl
Juniper Pulse SSL VPN
opportunity
F5 WebSafe & MobileSafe
GA
Software Defined ArchitectureS
W D
EF
INE
D /
NF
V
SDN and SDAS integration:• ALU – Nuage
• Cisco – ACI
• HP – VAN
• Microsoft – HNV
• VMware – NSX
VE Leadership:• Platform independence
• Performance/scale
• Breath of application services
• Programmability
Flexibly deployable on both private and public clouds
…with Premium Support and software upgrades included
…in 1 and 3-year subscription increments
…all managed via BIG-IQ
Private/PublicCloud
Support
Volume Licensing SubscriptionEnabling customers to add ADC services to all applications
• Launching iRules Language Extension on BIG-IP
• Bringing Node.js community to DevCentral
BIG-IPEXTENDING TO NODE.JS
• 18M+ Developers WW
• 7M Developers using node.js
• 100k+ Node.js packages
Source: Developer Population & Demographic Study, 2013 - Evans Data Corp
PROGRAMMABILITY LEADER
• 80% of F5 customers deploying iRules
• 32% of all virtual servers have an iRule attached
• 166k DevCentral users
• 82k users participating in DevCentral iRules community
Source: iHealth 2014 Data
Next Generation Programmability — Node.jsCapture today's iRules authors as well as tomorrow's full DevOps authors
Q3
User
Application
On-premises Off-premises
Data Center Cloud
User
Application
On-premises Off-premises
Cloud
• Capture Tier-1 cloud providers
• Joint demand creation programs
• Service Creation
Priorities
Cloud
GARTNERMAGIC QUADRANT
As of May 2014
Amazon Web Services
Microsoft
CenturyLink
CSCIBM (SoftLayer)
Verizon (Terremark)
Rackspace
Virtustream
VMwareDimension Data
Fujirtsu
HP
Joyent
GoGrid
Amazon Web Services
AT&T
Dimension Data (OpSource)
Google Cloud Platform
HP ECS
IBM Smart Cloud
Microsoft Azure
Rackspace/CenturyLink
Verizon Cloud (Terremark)
vCloud Air (VMware)
In Program
Cloud
GARTNERMAGIC QUADRANT
As of May 2014
Amazon Web Services
Microsoft
CenturyLinkCSC
IBM (SoftLayer)
Verizon (Terremark)
Rackspace
Virtustream
VMwareDimension Data
Fujirtsu
HP
Joyent
GoGrid
Amazon Web Services
AT&T
Dimension Data (OpSource)
Google Cloud Platform
HP ECS
IBM Smart Cloud
Microsoft Azure
Rackspace/CenturyLink
Verizon Cloud (Terremark)
vCloud Air (VMware)
In Program
Service Creation with VMware vCloud Air
Examples of Service Creation Opportunities
Web Application Firewall
as-a-Service
Anti-DDoS
as-a-Service
Traffic Management/LB
as-a-Service
Application Acceleration
as-a-Service
User
Application
On-premises Off-premises
Data Center Cloud
Converged Systems
User
Application
On-premises Off-premises
Converged Systems
Integrate and bundle Synthesis with:
• FlexPod
• HP CloudSystem
• Microsoft Cloud Platform System
• Vblock – VCE
Priorities
User
Application
On-premises Off-premises
Data Center Cloud
Converged Systems
As-a-Service
User
Application
On-premises Off-premises
F5 Silverline
• Global expansion
• Defense.net (anti-DDoS)
• New offerings
• Hybrid solutions
Priorities
F5 Silverline Subscription Services
IP Intelligence
Secure Web Gateway
Defense.net
Versafe
WebApplication
Firewall
Additional Services
GA
Q3
User
Application
On-premises Off-premises
Data Center Cloud
Converged Systems
As-a-Service
User
Application
On-premises Off-premises
As-a-ServiceDelivered on a subscription basis from the F5 cloud - F5 Silverline
Data CenterVia on-premise solutions
CloudThrough marketplaces
Converged SystemsAs a part of integratedecosystem stacks
User
Application
On-premises Off-premises
Hybrid ApplicationServices
Hybrid Application Services5
Software Defined Application Services4
Cloud Ready3
Broadened Application Services2
Application Delivery Controller1
41
$10 Billion
App ServicesFY2014
Cloud
As-a-Service
SecurityMobilityCore Traffic Mgmt
$12 Billion
Hybrid Application Services
DELIVER.
EXPAND.
INNOVATE.Solutions for an application world.
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