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2 business elite canada H MAR/APR 2015
By Cheryl Long
..............................................................................................................................
Adding a healthy dose of innovation to a recipe founded on hard work and family traditions has been the secret to success for one of Canadas flourishing hog producers. Since the early days when Fulgence Menard purchased his fathers feed mill in
Ange-Gardien, Quebec in 1961, F. Menard has evolved and grown to become a
leader in the field of pork production. Today, the family-owned business has ap-
proximately 1,000 employees, more than 200 associate producers in Quebec
and Eastern Ontario, and customers in 50 countries worldwide. Now run by Ful-
gences sons Pierre, Francois and Luc, F. Menard continues to look to the future
through expansion, investment and improvements across the company.
The companys General Manager, Luc Menard, worked his way up through the
business, first helping the farms manager at age 12 and then taking on full-time
work at 15. Along the way, he learned all facets of the company ranging from feed
production, breeding and technical advice to management positions that even-
MAR/APR 2015 H business elite canada 3
Nos sincres flicitations dune entreprise familiale une autre
Sincere congratulations from one family company to another
abcd
Lquipe porcine Boehringer Ingelheim (Canada) Lte | The Boehringer Ingelheim (Canada) Ltd. swine team
Nous investissons sur le capital humain pour innover en production porcine.We invest in human capital to innovate in swine production.
Longue vie votre succs et notre partenariat.
Long live your success and our partnership.
tually led to his current role. After work-
ing for 38 years, my responsibilities now
consist of defining future strategies and
overseeing the growth of the company,
he explained.
VERTICAL INTEGRATION FOR ALL STAGES OF PORK
PRODUCTIONF. Menard is a vertically integrated busi-
ness, which allows them to be involved in
all stages of pork production. They have a
hand in genetics, livestock breeding, feed,
transport, biosecurity and processing, and
everything comes full circle with a strong
commitment to research and develop-
ment supported by an annual investment
of $500,000.
We have our own R&D service, which an-
nually conducts many tests in all divisions
of the company to ensure we remain com-
petitive and maintain the very best prod-
uct quality, Luc explained.
Each year, F. Menard processes more than
one million pigs in one of Canadas most
advanced cutting and processing plants.
Because they process for international
distribution, F. Menard prides itself on the
Dr. Julie Mnard, veterinarian and agronomist,
recipient of the Science in Practiceaward from the University of Minnesota
4 business elite canada H MAR/APR 2015
Nos sincres flicitations dune entreprise familiale une autre
Sincere congratulations from one family company to another
abcd
Lquipe porcine Boehringer Ingelheim (Canada) Lte | The Boehringer Ingelheim (Canada) Ltd. swine team
Nous investissons sur le capital humain pour innover en production porcine.We invest in human capital to innovate in swine production.
Longue vie votre succs et notre partenariat.
Long live your success and our partnership.
MAR/APR 2015 H business elite canada 5
an exCeptionalteam
working in close collaboration, f. mnards teams tackle
major challenges on a daily basis: they produce top quality pork;
guarantee zootechnical performance; implement cutting-edge
models in herd management; constantly innovate in order to
stay at the forefront of technology; raise standards; maximize meat
processing methods and respond to local and international market
demands. at f. mnard, excellence is a fundamental requirement.
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BAXP12-005 Brochure_AN.indd 16-17 12-09-19 10:15
We greatly value their unique know-how and skills and would not have achieved our present position without their valuable contributions.
6 business elite canada H MAR/APR 2015
companys ability to adapt to their custom-
ers different needs and demands based
on regulatory requirements. That adapt-
ability can be traced in part to a commit-
ment to several core priorities: research
and development, biosecurity, animal wel-
fare and sustainable development.
Research and development is the umbrella
under which F. Menard dedicates time and
resources to genetic testing, feeding pro-
grams, animal husbandry and slaughtering
processes. They attribute their meat qual-
ity to the premium feed they use, atten-
tion paid to animal welfare in all facets of
the business, and the humane methods
incorporated into both the production and
slaughtering processes.
FARM OWNERS PLAYA KEY ROLE
At the grower level, F. Menard has found
success in partnering with a network of
producers who are farm owners capable
of maintaining a high level of operations.
Like their employees, many of F. Menards
an exCeptionalteam
working in close collaboration, f. mnards teams tackle
major challenges on a daily basis: they produce top quality pork;
guarantee zootechnical performance; implement cutting-edge
models in herd management; constantly innovate in order to
stay at the forefront of technology; raise standards; maximize meat
processing methods and respond to local and international market
demands. at f. mnard, excellence is a fundamental requirement.
1716
BAXP12-005 Brochure_AN.indd 16-17 12-09-19 10:15
MAR/APR 2015 H business elite canada 7
Biosecurity Animal welfare Sustainabledevelopment
Research anddevelopment
A Model to Emulate
We produce on a large scale while still protecting theenvironment. This is the reason why F.Mnard has been steadily improving its practices over the past years. The company has even pioneered the implementation ofnewenvironmental technologies.
Feed optimization
We were the first company in Canada to use phytase in cubed feed to reduce the amount of phosphorous in the liquid manure. We also use water-saving bowls and hoppers in all our establishments, which has enabled us to decrease by 35% the volume of liquid manure to be managed. Reclaimed liquid manure is now used as fertilizer through spreading techniques that respect the environment.
Treatment of liquid manure
With the Biofertile system, we can treat over 13,000 cubic metres of liquid manure annually. This system produces an organic fertilizer that is ready to spread in the fields for soil enrichment. The extracted liquid portion is odourless and purified, and can be irrigated in the fields. This bold investment of over two million dollars is bringing new solutions to liquid manure management.
Environmental follow-up
In order to manage the manure as required by Quebec laws, we must constantly co-operate with local producers who receive the liquid manure from our farms. By following up with these producers and their agronomists, we can comply with agro-environmental plans and help to fertilize their fields, thus avoiding the extra costs of chemical fertilizers. In observance with the principle of eco-conditionality, F. Mnard prioritizes the protection of every associate clients environmental situation.
Other technologies
Centrifuges are used to physically separate raw manure into liquid and solid matter. Once again, we have adopted a solution that not only helps to eliminate swine manure, but is also beneficial to the environment.
Other environmental achievements
Reclamation of by-products from butchering hogs; use of biodegradable products in our cooling systems; on-site wastewater treatment in our processing plant and agronomic reclamation of the residual sludge; recycling of various materials used in the operations.
Solid management of swine manure and odour control at the farms through a biofiltration system.
LESS MANURE35%
PHYTASE
WINDBREAK HEDGES
WIND
INSTALLED AT THE PERIPHERY OF
OUR INSTALLATIONS
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8 business elite canada H MAR/APR 2015
producers have been working in collabo-
ration with the company for 30 years or
more. Producers are supplied with piglets
and pigs, feed and medications, and any
technical and veterinary assistance, and
each must comply with animal welfare
standards under the Canadian Quality As-
surance program (CQA). F. Menard also
oversees the distribution of feed and the
transport of the animals, using handling
methods designed to maximize animal
comfort.
Many of their practices are aimed at re-
ducing both water consumption and their
carbon footprint. Windbreaks limit odours
emitted by their farms, water-saving bowls
and water metres monitor usage and new
farms are located in areas screened by
wooded terrain. Their state-of-the-art pro-
cessing plant uses only biodegradable
products, recycles where possible and uti-
lizes waste-free production methods. One
of their key achievements is the ability to
trace their products through all steps of
the process. Each part of production, from
reproduction and fattening to slaughter
and butchery, takes a structured and rigor-
ously controlled approach.
F. Menard holds numerous certifications,
including Porc Europe, HACCP, Canadian
Quality Assurance (CQA), Transport Qual-
ity Assurance (TQA), Certified Livestock
MAR/APR 2015 H business elite canada 9
We have our own R&D service, which annually conducts many tests in all
divisions of the company to ensure we remain competitive and maintain the
very best product quality. Luc Menard, General Manager
10 business elite canada H MAR/APR 2015
Transporter (CLT) and PAACO, the Pro-
fessional Animal Auditor Certification Or-
ganization. In addition, theyve received
numerous awards with one of the most re-
cent coming from Canadas Best Managed
Companies program for 2014. This was the
first year that F. Menard made the pres-
tigious list of 50 companies, and is sym-
bolic of their continued commitment to
their industry and the extended family that
supports the F. Menard brand. The award
recognizes the companys solid business
model, their rigorous management of re-
sources in order to maintain growth, a
strong focus on innovation and the various
initiatives theyve taken in optimizing their
infrastructure.
One of the companys greatest strengths
comes from the wealth of experience that
their employees bring to the workplace.
We greatly value their unique know-how
and skills and would not have achieved
our present position without their valuable
contributions, Luc said. Many of our em-
ployees have been with us for more than
30 years!
MAR/APR 2015 H business elite canada 11
to this dAy, F. MnArd cAn proudly clAiM thAt it hAs Achieved enviAble prosperity. the FAMily coMpAny
hAs grown thAnks to its AssociAtes innovAtive spirit And vision.
a shared suCCess
Our assOciate stOck farmers
Our clients
Our emplOyees
Our suppliers
however, we are well aware that without our associate stock farmers trust, without our suppliers expertise, without our employees work
and without our clients appreciation, none of this would be possible.
All our faithful collaborators have sided with us in our decisions, our choices and our orientations. today they still help us to innovate,
to progress further together and to believe in our bright future as pork producers.
30
BAXP12-005 Brochure_AN.indd 30-3 12-09-19 10:15
12 business elite canada H MAR/APR 2015
$14 MILLION INVESTED IN NEW PROCESSING PLANT
The companys Agromex division over-
sees the slaughter and meat-cutting plant,
which processes about 15 percent of Que-
becs total hog production annually. The
company invested $14 million into the
plant last year, which allowed them to ex-
pand departments, add new equipment
and increase production capacity for prod-
ucts destined for international markets.
The grain division, a rigorously managed
transport services program, and their
highly-skilled research division round out
the companys operations. Finally, the
company-owned retail butcher shops pro-
vide customers with an opportunity to buy
directly from the farmer, a concept that is
growing in popularity among consumers
concerned about the sources of their food.
Commitment to quality, innovation and
long-standing traditions will serve F. Me-
nard as they look to the future. Long-term
plans include expanding their processing
capacity, continually improving animal wel-
fare in their breeding facilities and ongoing
progress in environmental protection. Be-
coming best in the world is within their
sights.
To learn more about F. Menard, visit
www.fmenard.com.
to this dAy, F. MnArd cAn proudly clAiM thAt it hAs Achieved enviAble prosperity. the FAMily coMpAny
hAs grown thAnks to its AssociAtes innovAtive spirit And vision.
a shared suCCess
Our assOciate stOck farmers
Our clients
Our emplOyees
Our suppliers
however, we are well aware that without our associate stock farmers trust, without our suppliers expertise, without our employees work
and without our clients appreciation, none of this would be possible.
All our faithful collaborators have sided with us in our decisions, our choices and our orientations. today they still help us to innovate,
to progress further together and to believe in our bright future as pork producers.
30
BAXP12-005 Brochure_AN.indd 30-3 12-09-19 10:15
MAR/APR 2015 H business elite canada 13
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