F binfluence amy porterfield webinar

www.LadiesWhoLaunch.com www.LadiesWhoLaunch.com

Presented by

Practical Training for LWL Launchers

Social Media Made Simple 5 No-Fail Advanced Strategies

To Get You Real Results

Amy Porterfield Social Media Consultant and Trainer

Today’s Expert Presenter

•! Amy Porterfield, Social Media Consultant and Trainer

•! Co-Author, Facebook Marketing All-in-One

for Dummies (June 2011)

•! Creator of “The Simple Social Media

Formula”-an online training program designed to eliminate social media overwhelm while getting you massive online exposure

What You’ll Learn:

5 Tested and Proven Social Media Strategies

Focused on ACTION (goal: get things moving!)

The Simple Social Media Formula

Facebook increased by 100 million new users

(now 600+ million).

(Stats by Pingdom)

20.7 million new Facebook

users just in the U.S.

Each month: 30 billion pieces of

content (links, notes, photos, etc.) are shared on Facebook.

Each day 2 billion videos

are watched on YouTube.

The average Internet user

watched 186 online videos

per month (USA).

Every minute 35 hours of video

are uploaded to YouTube.

In 2010, users sent 25 billion tweets and added 100 million+ new users.

There’s over 600 million search queries

on Twitter each day.

A new member every second (says LinkedIn CEO).

100% of Fortune 500

Companies have executives

using LinkedIn.

50% of LinkedIn's users are decision makers in their company.

Companies that have a business blog attract 55% more website visitors than

non-blogging companies.

43% of U.S. companies

will market via a blog by 2012

Companies that blog have more

Twitter followers and

Facebook fans.

That’s me with my husband and son . . . !

Tony Robbins Infomercial Shoot, Fiji!

Paul Colligan, YouTube Expert!-Live Webcast-!

Mari Smith, Facebook Guru !(Blog World Interview)!

“Ship It!”!

It’s all about

taking

ACTION.

Take Seth’s advice:

•! Nail it to the wall.

•! Identify it.

•! Defeat it.

•! Identify it.

•! Defeat it.

•! Make something happen.

Facebook Strategy!

You’re only as good as your last post.

Facebook Strategy!

What’s your Profile Strategy

for your business?

One surefire way to create engagement is with “Friends

Lists”--they allow you to focus your communication.

Facebook Strategy!

Create a “Friends List” campaign.

Facebook Strategy!

Step #1: Take Inventory

Are you using all of them as intended? Take

inventory and delete

the lists you don’t use.

Facebook Strategy!

Step #1: Review

your lists

For business, 5-10 lists are manageable.

Facebook Strategy!

Step #2: Build

Your Campaign

Create a Google Doc and pre-plan how you will use each list. Document it to make it real!

Friends Lists Campaign!

1.! Customize & Personalize Your Facebook Communication!

2.! Monitor The Posts of Your Core Lists!

Friends Lists Campaign: 2 Outcomes !

Pull up your specific Friends List and monitor only their posts

at one time. !Great way to

collect powerful intelligence!!

Answer these questions:

•! Name of List •! Purpose of List •! How often will you post to the list? •! What is your core call to action?

Name of List: Social Media Examiner Fans

Purpose of List: Get to know more, offer value around social media content

Posting schedule: Once a week

Core call to action: Send them to valuable content links, including my own blog and YouTube videos

(Tip: Even if it’s a “soft CTA” you still need one!)

Additional Facebook Resources!

3 Reasons Facebook Trumps Twitter for

Business

http://www.socialmediaexaminer.com/3-reasons-facebook-trumps-twitter-for-business/

Facebook 101 for Business: Your Complete

http://www.socialmediaexaminer.com/facebook-101-business-guide/

Get The Slides!

www.bit.ly/SMSlides!

Go To:

Online Video Marketing!

Making videos takes

time and effort (2 things that are often hard to come by!)

YouTube Strategy!

It’s tough to take that

leap and start churning out videos.

Why is video so powerful? Rapid rapport building!

YouTube Strategy!

Step #1: Set Up Your Channel

•! Choose a channel name (keywords work here) •! Brand your channel Use keywords throughout your description and bio

Build a Playlist Channel!

Step #2: Start “Creating” Content:

- Create playlists that incorporate other people’s videos

-Think of titles of playlists that will catch the eye of your viewers and ideal audience members

- “Favorite” great videos and make one a featured video (or do this with your own)

- Send friend invites

Post a Bulletin to Friends and Subscribers!

-On your subscribers’ recent activity

module (on the homepage)!

-On your channel page in your recent

activity module!

- Leave THOUGHTFUL comments on other people’s channels in your niche

16 Tips for Successful Online Video

Marketing

http://www.socialmediaexaminer.com/16-tips-for-successful-online-video-marketing/

5 Steps to Achieving Success With Video

Marketing

http://www.socialmediaexaminer.com/5-steps-to-achieving-success-with-video-marketing/

Additional YouTube Resources!

- Educate

- Train

- Teach

YouTube Strategy: !7 Quick Content Ideas!

Answer your most

frequently asked

questions

Do a product

review

Tell a story

Talk about your

case studies and

results

Debunk Myths!

Take your

viewers behind

the scenes

Biggest challenge: Getting more

interested readers to

see your blog.

Business Blogging Strategy!

Start a “Blog Sharing Action

Group”

•! Start with 10 core people in your close network

•! Agree to tweet and post each other’s blogs regularly

•! Use an automation tool to make it really stick

Experiment with the Twitter

Feed Tool

Additional Blogging Resources!

Twitter Feed

http://twitterfeed.com

Get More Exposure & Build Powerful JV Relationships With This Automated Twitter Strategy… http://katiefreiling.com/automated-twitter-strategy/

More than 600 million

searches PER DAY on Twitter.

Twitter Marketing Strategy!

Know what your customers are searching for--it’s their language that

really counts.

Know what words your

competitors are using--stay one step ahead of them.

One keyword a month--created a lead generation campaign around that keyword. Included a white paper, blog posts, social media mentions, etc.

Source: Rob Birgfeld, SmartBlogs!

Twitter Strategy: !Kinaxis’ Keyword Campaign!

The results?

Kinaxis had a 270% increase in traffic to its domain and a 320% increase in leads generated online since kicking off the social campaign.

Source: Rob Birgfeld, SmartBlogs!

Twitter Strategy: !Kinaxis’ Keyword Campaign!

#1: Choose one critical keyword each quarter

Twitter Strategy: !Social Keyword Campaign!

#2: Create a lead-generation strategy on that subject (white paper giveaway, mini-video series, report, etc.)

#3: To create a buzz and exposure, create blog posts related to that particular keyword and offer opportunities to download the giveaway

#4: To create even more buzz, include videos on YouTube and presentations on SlideShare focusing on the keyword of the quarter.

Twitter Search

http://search.twitter.com/

Real Time Social Search

http://www.48ers.com/

http://socialmention.com/

Additional Twitter Resources!

To stand out in social media, you have to make that

little extra effort others won’t.

What can you do to create value for your fans and get you even greater interaction and exposure?

What’s your secret sauce? What do your clients praise you for? Use that as fuel.

Social Marketing Strategy: It’s All About The Experiences

Case Study: Expert Fridays via Social Media Examiner

Why They’re Great

•! It’s a 3-way win: the fan, the expert and SME

•! Extra content for blog posts, newsletters, etc.

•! You can easily repeat the process.

Expert Friday Example with David Garland!

Check SME out at:

Website: www.SocialMediaExaminer.com

Facebook: www.facebook.com/smexaminer

Case Study: Expert Fridays via Social Media Examiner

Why They’re Great

•! They’re unique, so they stand out.

•! Two audiences converge, giving both parties greater exposure.

•! Sets Joel as the expert interviewer. Great social proof and expert recognition.

Case Study:

Twitterviews with Joel Carlson

Twitterview example with @priorfatgirl!

Case Study:

Check Joel out at:

Website: www.joelsviews.com

Twitter: www.twitter.com/JoelCarlson

Case Study:

Why It’s Great

•! You get to know Marie at an entirely intimate level. You’re in her home and in her head.

•! Topic focused: showcases her content, her expertise and her skills

•! They’re fun and a bit edgy. They educate, empower and entertain at the same time.

Case Study:

MarieTV with Marie Forleo

Case Study:

MarieTV Episode Topics!

Case Study:

Check Marie out at:

Website: www.MarieForleo.com

MarieTV: www.youtube.com/marieforleo

Case Study:

MarieTV with Marie Forleo

Take Action . . .

What will you create for your Signature Social Experience?

Get The Slides!

www.bit.ly/SMSlides!

Go To:

Remember: “Ship It!”

It’s all about

taking

ACTION.

•! Identify it.

•! Defeat it.

•! Identify it.

•! Defeat it.

•! Make something happen.

Designed To Work For !Your Unique Personality and Brand!

[social media on your terms!]!

5 Training Modules!Social Media + Simple Strategy = Success & Sanity!

[the simple social media formula]!

Module One![the facebook marketing formula]!

Engagement + “You Time” = More Money![the facebook marketing formula]!

Module Two![the online video formula]!

Personality + Subscribers = More Clients![the online video formula]!

Module Three![the business blogging formula]!

Content + Comments = Expert Status![the business blogging formula]!

Module Four![the twitter marketing formula]!

Broadcasts + @Replies = $$ Opportunities![the twitter marketing formula]!

Module Five![the linkedin marketing formula]!

Connections + Recommendations =! Higher $ Programs!

[the linkedin marketing formula]!

What’s Included:

5-week video module

training sessions

What’s Included:

Each module includes: - Multiple training videos in each module - Each recorded - Transcripts - Accompanying audio

[value-packed video training sessions]!

The 5 simple and

effective strategies in

each module to get real results

Model the best: real world

examples

A comprehensive list of EXACTLY what you should do

yourself and what to

outsource

5 MUST do actions

for each social network

Each video is recorded

and transcribed

“Members only”

Private Portal

One year full access

[kick-butt cheat sheets]!

5 MUST do actions

for each social network

3 most COMMON MISTAKES most make on each network and how to avoid them

Answers to the 5 FAQs

Links to the hottest resources

online for each network

Here’s a taste of what you’ll learn:!

My easy system to generate

hot testimonials and loads of social proof

The exact strategies we used to grow a Facebook page

from zero to over 30,000

fans in about a year

The secret, no-fail technique

to instantly connect with top

influencers in your niche

Option 1: One-Time Payment of $497

Option 2: Two-Installment Plan of $264

Choose Your Payment Plan

30-DAY MONEY BACK

GUARANTEE. !

If you’re not 100% satisfied,

send me an email anytime

during the first 30-days once

we begin the program and I

will refund your money.

No questions asked!!

FREE 30-minute social media phone assessment for the first 5 people to enroll today!

Be the first to enroll:!

To Sign Up, Go to:!

http://bit.ly/LWLSocialMedia!

Go to 'Today's Opportunity’ !in your members area !For the special offer!!

Connect with Amy!

Website:

www.amyporterfield.com

Facebook:

www.facebook.com/amyporterfield

Webinar Slides:

www.bit.ly/SMSlides

Become an Expert Presenter!

-Available to Premium Members Only-

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